Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora

Drunk Elephant: The cult US skincare brand is finally coming to the UAE in February


Emma Day
  • English
  • Arabic

Prepare to make some space in your beauty cabinets next month.

Popular US skincare label Drunk Elephant is set to launch in the UAE in February, brought exclusively to the region by Sephora.

The brand, which was founded in 2012 by Tiffany Masterson, will debut on sephora.ae and sephora.sa on Monday.

The brand will launch on sephora.ae on February 1, before hitting stores in March. Courtesy Sephora
The brand will launch on sephora.ae on February 1, before hitting stores in March. Courtesy Sephora

Drunk Elephant will then be introduced in Sephora stores across the Middle East – namely the UAE, Qatar, Kuwait, Saudi Arabia and Bahrain – from early March.

The label was devised by Masterson after she personally struggled with problematic skin. Identifying six key ingredients that she believed were the root cause of her issues, she was inspired to create her own skincare line after struggling to find products free of these ingredients on the market.

As such, Drunk Elephant vows to never use Masterson's "suspicious six" ingredients in its formulas, namely essential oils, drying alcohols, silicones, chemical sunscreens, fragrances or dyes, and sodium laureth sulfate, an agent which is traditionally used to help cleansers foam.

“I’m so excited to be launching in the Middle East with our incredible retail partner Sephora,” says Masterson. “I’m thrilled to continue educating on my philosophy that the skin must have biocompatible ingredients to function as it should. It’s a game changer for so many people, and that’s what truly excites me about sharing my philosophy with our community in the Middle East.”

Drunk Elephant launched in the US in 2013 with six skincare products, but has grown to include haircare, sunscreens and bodycare.

Best-selling items include the C-Firma Day Serum, which brings together brightening vitamin C, antioxidants and fruit enzymes; the Protini Polypeptide Cream, a moisturiser laden with amino acids and peptides; and A-Passioni Retinol Cream, an anti-ageing product formulated with 1 per cent retinol.

The label has garnered A-list fans over the years, with Vanessa Hudgens, Christina Ricci and Khloe Kardashian all revealing they use products from the line.

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If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

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Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
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