![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Y6TWHRFQLCUPO3WLZRJI7LWZ3Y.jpg?smart=true&auth=c096a90747c819ad852aa4409f21bada90912c4bbe888771eb86b60df05d2b77&width=400&height=225)
Newly invented technical fabrics offer new ways of dressing. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2UKECGS7NSMFF6I2ETD3Q3TISE.jpg?smart=true&auth=8ae555fe7d20d942caba9ebc3182f336fec08336927b10944eea358674a2550f&width=400&height=225)
Alber Elbaz's new brand AZ Factory launched at Paris Haute Couture Week. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YMC3EWA2OGJ6YY32XWRD562T5E.jpg?smart=true&auth=415a8d81d9dec9c9c89e755509bb4ab9845f6249fa728fdf05ccd5f768af6b33&width=400&height=225)
My Body offers sporty pieces that can be worn anywhere. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PJSKL2JXTI3WUPX4RTR4I7EOJE.jpg?smart=true&auth=5106cd7556b1798d7fdb541a76413d0971d79dc9476cbb6625df26f2b491a372&width=400&height=225)
With new thinking, AZ Factory offers 'Switchwear', outer pieces that can be added to a look to upscale it instantly. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DVM2IUBZU6P7N5QTKGRRQUJ6JE.jpg?smart=true&auth=e85a1751ffa1a56a48a42ce4398d703b9536e07a5a0bb6d60feed58533a75b62&width=400&height=225)
Deprived of hugs due to social distancing, AZ Factory designer Alber Elbaz created 'hug' inspired prints. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WFO3CQORVYIVPWFB7XDGLQNQWA.jpg?smart=true&auth=afda5b61dbdb1011856c2f3810110affadb003c85051c721c4b333c364f66a54&width=400&height=225)
With gold chain zip pulls, 'My Body' dresses are designed to be easy to wear. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DI52CYOIWSESIVNPTGY4YQWAA4.jpg?smart=true&auth=1cb5472aba00a5a4bd334d2683ace2503e23650f35b8b9c169550b8e54221f50&width=400&height=225)
'Switchwear' layers are designed to be added as needed, to inject instant chic. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KBPZBQEIZ4QLWE5YH6XCWDYCDM.jpg?smart=true&auth=0839d6680489fe262383047459ca5c05e9c5fc883215db1c8439b5ae989d44f1&width=400&height=225)
Catering to all body shapes, 'My Body' dresses are about making women 'appear, not disappear'. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JYXK3M7LAKDCYSN7Z6XCL6FYXA.jpg?smart=true&auth=30e48b813698eec64e1ddcd96fbdcc901c3eb947a84d903b1830f9e832dd1456&width=400&height=225)
Hot pink and red layers from AZ Factory. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FL43ADAZJG4A5GQILPRCCPJRYM.jpg?smart=true&auth=cfe2ec45620d4d2b13ec337e403b66061e344098665bef01e077b211a42fdeeb&width=400&height=225)
Printed separates by AZ Factory, to be combined any which way. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WGXOXMSMW62R5AFCAEC77BNANQ.jpg?smart=true&auth=2cc4d783b6947b541411919217d474c7898eac1ddf1443fd9b468bc3c0dd93ad&width=400&height=225)
A model steps into a 'Switchwear' skirt, showing how the concept works. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/C72UFZ7N6XD32ZFLQ4LZOAQOZM.jpg?smart=true&auth=23f05b566c5ecf11ca4859867846e45c4f25f41e5f5d862b4cd6fd1cb0d804c3&width=400&height=225)
A 'My Body' dress. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/LPIQRPDLHFDT34MJLEHPXIQQYY.jpg?smart=true&auth=37024b98d5504cbd23e5594b1a7a46c2d61fcf46e89581c03e6276242bbc9fd8&width=400&height=225)
Bold hug-inspired prints by AZ Factory. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IVCM2B43SCDVURJ72NW353QF3Q.jpg?smart=true&auth=b1d2186b0c80e76c421f2b17a8d2d5d19f0a51bed05f09f942623f09fed02c01&width=400&height=225)
AZ Factory presented ways to dress up sportswear, with bright layers. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Y6TWHRFQLCUPO3WLZRJI7LWZ3Y.jpg?smart=true&auth=c096a90747c819ad852aa4409f21bada90912c4bbe888771eb86b60df05d2b77&width=400&height=225)
Newly invented technical fabrics offer new ways of dressing. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2UKECGS7NSMFF6I2ETD3Q3TISE.jpg?smart=true&auth=8ae555fe7d20d942caba9ebc3182f336fec08336927b10944eea358674a2550f&width=400&height=225)
Alber Elbaz's new brand AZ Factory launched at Paris Haute Couture Week. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/YMC3EWA2OGJ6YY32XWRD562T5E.jpg?smart=true&auth=415a8d81d9dec9c9c89e755509bb4ab9845f6249fa728fdf05ccd5f768af6b33&width=400&height=225)
My Body offers sporty pieces that can be worn anywhere. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PJSKL2JXTI3WUPX4RTR4I7EOJE.jpg?smart=true&auth=5106cd7556b1798d7fdb541a76413d0971d79dc9476cbb6625df26f2b491a372&width=400&height=225)
With new thinking, AZ Factory offers 'Switchwear', outer pieces that can be added to a look to upscale it instantly. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DVM2IUBZU6P7N5QTKGRRQUJ6JE.jpg?smart=true&auth=e85a1751ffa1a56a48a42ce4398d703b9536e07a5a0bb6d60feed58533a75b62&width=400&height=225)
Deprived of hugs due to social distancing, AZ Factory designer Alber Elbaz created 'hug' inspired prints. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WFO3CQORVYIVPWFB7XDGLQNQWA.jpg?smart=true&auth=afda5b61dbdb1011856c2f3810110affadb003c85051c721c4b333c364f66a54&width=400&height=225)
With gold chain zip pulls, 'My Body' dresses are designed to be easy to wear. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DI52CYOIWSESIVNPTGY4YQWAA4.jpg?smart=true&auth=1cb5472aba00a5a4bd334d2683ace2503e23650f35b8b9c169550b8e54221f50&width=400&height=225)
'Switchwear' layers are designed to be added as needed, to inject instant chic. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KBPZBQEIZ4QLWE5YH6XCWDYCDM.jpg?smart=true&auth=0839d6680489fe262383047459ca5c05e9c5fc883215db1c8439b5ae989d44f1&width=400&height=225)
Catering to all body shapes, 'My Body' dresses are about making women 'appear, not disappear'. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JYXK3M7LAKDCYSN7Z6XCL6FYXA.jpg?smart=true&auth=30e48b813698eec64e1ddcd96fbdcc901c3eb947a84d903b1830f9e832dd1456&width=400&height=225)
Hot pink and red layers from AZ Factory. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FL43ADAZJG4A5GQILPRCCPJRYM.jpg?smart=true&auth=cfe2ec45620d4d2b13ec337e403b66061e344098665bef01e077b211a42fdeeb&width=400&height=225)
Printed separates by AZ Factory, to be combined any which way. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/WGXOXMSMW62R5AFCAEC77BNANQ.jpg?smart=true&auth=2cc4d783b6947b541411919217d474c7898eac1ddf1443fd9b468bc3c0dd93ad&width=400&height=225)
A model steps into a 'Switchwear' skirt, showing how the concept works. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/C72UFZ7N6XD32ZFLQ4LZOAQOZM.jpg?smart=true&auth=23f05b566c5ecf11ca4859867846e45c4f25f41e5f5d862b4cd6fd1cb0d804c3&width=400&height=225)
A 'My Body' dress. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/LPIQRPDLHFDT34MJLEHPXIQQYY.jpg?smart=true&auth=37024b98d5504cbd23e5594b1a7a46c2d61fcf46e89581c03e6276242bbc9fd8&width=400&height=225)
Bold hug-inspired prints by AZ Factory. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IVCM2B43SCDVURJ72NW353QF3Q.jpg?smart=true&auth=b1d2186b0c80e76c421f2b17a8d2d5d19f0a51bed05f09f942623f09fed02c01&width=400&height=225)
AZ Factory presented ways to dress up sportswear, with bright layers. Courtesy AZ Factory
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Y6TWHRFQLCUPO3WLZRJI7LWZ3Y.jpg?smart=true&auth=c096a90747c819ad852aa4409f21bada90912c4bbe888771eb86b60df05d2b77&width=400&height=225)
Newly invented technical fabrics offer new ways of dressing. Courtesy AZ Factory
'Alber is back!' The eagerly awaited AZ Factory launches at Paris Haute Couture Week
Israeli designer Alber Elbaz returns to fashion after five years
Sarah Maisey
27 January, 2021
- Listen In English
- Listen In Arabic