Nouf Omar, Jazie Suwaidi and Hamda Taryam are three Emirati women who are trailblazing in their own fields. Photo: Nouf Omar; Hamda Taryam / Instagram; Flaunte
Nouf Omar, Jazie Suwaidi and Hamda Taryam are three Emirati women who are trailblazing in their own fields. Photo: Nouf Omar; Hamda Taryam / Instagram; Flaunte
Nouf Omar, Jazie Suwaidi and Hamda Taryam are three Emirati women who are trailblazing in their own fields. Photo: Nouf Omar; Hamda Taryam / Instagram; Flaunte
Nouf Omar, Jazie Suwaidi and Hamda Taryam are three Emirati women who are trailblazing in their own fields. Photo: Nouf Omar; Hamda Taryam / Instagram; Flaunte

On Emirati Women's Day, three trailblazers share how they're paying it forward


Thoraya Abdullahi
  • English
  • Arabic

When Hamda Taryam was 12, she dreamt of becoming like Oprah Winfrey, not a talk-show host, but someone with enough wealth to be able to help the less fortunate.

At the age of 21, Taryam, one of the first Emirati drag racers, achieved her goal and became the founder of the Hamda Foundation.

Employing the help of sponsors and people she had known from her motorsports career, which is featured in the Netflix series The Fastest, Taryam has built wells, a school and a hospital for orphans in the town of Masaka, Uganda.

She was one of the speakers at an event in Palace Downtown along with other Emirati women inspiring change, including Nouf Omar, Jazie Suwaidi and Hanan Al Mheiri, ahead of Emirati Women's Day.

“Whatever I gained from my career, I just put it over there,” she tells The National.

Reflecting on her journey, she says it’s intriguing how challenges often appear less daunting when you're engrossed in resolving them.

Something she has learnt is paramount in overcoming these challenges is the support of other women.

Hamda Taryam is one of the first female Emirati drag racers. Photo: Hamda Taryam / Instagram
Hamda Taryam is one of the first female Emirati drag racers. Photo: Hamda Taryam / Instagram

This unity serves as the foundation for younger generations to overcome even more obstacles in the future, she adds. “I think women who reach a specific position have to support each other because this is something that will show other women that people are there to support you."

Flying high

“Emirati women at this stage, being in a new country, have an important role. We are as important as men, and being in different fields has proved this point,” says Nouf Omar, one of the youngest Emirati pilots at Emirates, who started following her dream at the age of 17.

The pilot, who flies the Boeing 777 to global destinations, advocates for greater gender diversity in the profession, asserting: “I would like to see more female pilots. Those who have the dream and the ambition to be one should go for it.”

Nouf Omar is one of the youngest female Emirati pilots at Emirates. Photo: Nouf Omar
Nouf Omar is one of the youngest female Emirati pilots at Emirates. Photo: Nouf Omar

Explaining the importance of the field, she says: “Just like doctors have a soul they need to save, we have souls that we need to carry from A to B safely. The studying part is, of course, difficult because it is a serious field and it is a responsibility as well.”

Beyond her piloting career, Omar is also a padel tennis player on the UAE national team.

“Having a non-routine job can be challenging in terms of maintaining a social life, but I have managed to do it,” Omar says. “I am an entrepreneur, a daughter and a loving cousin, so I manage to see my parents, family and friends, and try to keep everyone and everything balanced in my daily life.

Breaking moulds

A similar ethos resonates across disciplines.

Jazie Suwaidi, founder of beauty and wellness booking app Flaunte, says: “There's always a place to start and if you're the first person to do it, then you're doing it for a greater good, not just yourself.”

Jazie Suwaidi is the founder of beauty and wellness booking app Flaunte. Photo: Flaunte
Jazie Suwaidi is the founder of beauty and wellness booking app Flaunte. Photo: Flaunte

Suwaidi’s story is an example of that. A beauty enthusiast and former professional gamer, she has developed a knack for spotting gaps in the market and transforming her passion into purpose. However, breaking the mould is not without its challenges.

“I think someone has to take one for the team every single time,” she says. “There is always going to be a backlash in the beginning.

“The first woman to ever drive faced backlash, the first female pilot had some backlash, the first woman to ever go study abroad had backlash ... but look at us now: we not only look up to [female ambition], but also encourage it.

“So, I think there is always a place to start and if you are that first person to do it, then you are doing it for a greater good, not just yourself.

“Although we don't realise it now, each of us paves the way for someone else.”

Company%20profile
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The specs: 2018 Nissan Altima


Price, base / as tested: Dh78,000 / Dh97,650

Engine: 2.5-litre in-line four-cylinder

Power: 182hp @ 6,000rpm

Torque: 244Nm @ 4,000rpm

Transmission: Continuously variable tranmission

Fuel consumption, combined: 7.6L / 100km

Results

5pm: Al Maha Stables – Maiden (PA) Dh80,000 (Turf) 1,600m; Winner: Reem Baynounah, Fernando Jara (jockey), Mohamed Daggash (trainer)

5.30pm: Wathba Stallions Cup – Maiden (PA) Dh70,000 (T) 1,600m; Winner: AF Afham, Tadhg O’Shea, Ernst Oertel

6pm: Emirates Fillies Classic – Prestige (PA) Dh100,000 (T) 1,600m; Winner: Ghallieah, Sebastien Martino, Jean-Claude Pecout

6.30pm: Emirates Colts Classic – Prestige (PA) Dh100,000 (T) 1,600m; Winner: Yas Xmnsor, Saif Al Balushi, Khalifa Al Neyadi

7pm: The President’s Cup – Group 1 (PA) Dh2,500,000 (T) 2,200m; Winner: Somoud, Adrie de Vries, Jean de Roualle

7.30pm: The President’s Cup – Listed (TB) Dh380,000 (T) 1,400m; Winner: Haqeeqy, Dane O’Neill, John Hyde.

David Haye record

Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4

The Baghdad Clock

Shahad Al Rawi, Oneworld

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

'Ashkal'
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F1 2020 calendar

March 15 - Australia, Melbourne; March 22 - Bahrain, Sakhir; April 5 - Vietnam, Hanoi; April 19 - China, Shanghai; May 3 - Netherlands, Zandvoort; May 20 - Spain, Barcelona; May 24 - Monaco, Monaco; June 7 - Azerbaijan, Baku; June 14 - Canada, Montreal; June 28 - France, Le Castellet; July 5 - Austria, Spielberg; July 19 - Great Britain, Silverstone; August 2 - Hungary, Budapest; August 30 - Belgium, Spa; September 6 - Italy, Monza; September 20 - Singapore, Singapore; September 27 - Russia, Sochi; October 11 - Japan, Suzuka; October 25 - United States, Austin; November 1 - Mexico City, Mexico City; November 15 - Brazil, Sao Paulo; November 29 - Abu Dhabi, Abu Dhabi.

500 People from Gaza enter France

115 Special programme for artists

25   Evacuation of injured and sick

UAE currency: the story behind the money in your pockets
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Tips for job-seekers
  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
  • Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.

David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

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UAE currency: the story behind the money in your pockets
SERIE A FIXTURES

Saturday Spezia v Lazio (6pm), Juventus v Torino (9pm), Inter Milan v Bologna (7.45pm)

Sunday Verona v Cagliari (3.30pm), Parma v Benevento, AS Roma v Sassuolo, Udinese v Atalanta (all 6pm), Crotone v Napoli (9pm), Sampdoria v AC Milan (11.45pm)

Monday Fiorentina v Genoa (11.45pm)

While you're here
Our legal advisor

Rasmi Ragy is a senior counsel at Charles Russell Speechlys, a law firm headquartered in London with offices in Europe, the Middle East and Hong Kong.

Experience: Prosecutor in Egypt with more than 40 years experience across the GCC.

Education: Ain Shams University, Egypt, in 1978.

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Updated: August 30, 2023, 8:35 AM