The Diamond Snowflake is an iPhone 14 Pro Max decorated with about 570 diamonds. Photo: Caviar Royal Gift
The Diamond Snowflake is an iPhone 14 Pro Max decorated with about 570 diamonds. Photo: Caviar Royal Gift
The Diamond Snowflake is an iPhone 14 Pro Max decorated with about 570 diamonds. Photo: Caviar Royal Gift
The Diamond Snowflake is an iPhone 14 Pro Max decorated with about 570 diamonds. Photo: Caviar Royal Gift

Is this the world's most expensive iPhone? Diamond-encrusted 14 Pro Max costs $400,000


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A limited-edition iPhone encrusted with hundreds of diamonds is on sale for almost $400,000.

The Diamond Snowflake is an iPhone 14 Pro Max with a customised back panel made of 18k white gold and decorated with about 570 precious stones. There are only three available.

The device, created by luxury brand Caviar Royal Gift, is priced at 36 million Russian roubles or about $398,000. The makers say it is most expensive of its kind.

The company used diamonds from British jeweller Graff. Photo: Caviar Royal Gift
The company used diamonds from British jeweller Graff. Photo: Caviar Royal Gift

At the centre is the snowflake pendant by British jeweller Graff, made of platinum and white gold, as well as marquise-cut and round diamonds. The pendant itself, attached to a white gold chain, is priced at $70,590 at Sotheby's.

The product comes in luxe packaging: a white leather case, which only opens to a gold key, delivered in a separate gold-coloured box. The package also provides a pair of gloves.

When the box is opened, a small LED light attached to the lid turns on, illuminating the iPhone. Underneath, contained in a separate compartment, is a certificate of authenticity from Graff and a serial number from Apple.

The first buyer of the collectable is from the Middle East, the company said.

It has also issued a "cheaper version", called the Crystal Snowflake SE, which is made of Swarovski crystals. The back panel is silver, encrusted with 570 crystals, and also features the snowflake-style pendant. It is priced at 1.49 million roubles, or $16,450.

Over-the-top iPhones

An iPhone encrusted with a Rolex watch. Photo: Caviar Royal Gift
An iPhone encrusted with a Rolex watch. Photo: Caviar Royal Gift

The Russian company is known for its luxury gifts, often customising mobile phones and accessories.

It has also created an iPhone 14 Pro Max with a built-in Rolex. The back panel is covered in 24k gold plating and encrusted with a Rolex Cosmograph Daytona.

The design is inspired by 1930s race cars, such as Campbell's Blue Bird with the back adorned with decorative dials replicating the look of a race car dashboard.

The company also creates accessories for the Apple Watch as well as Samsung phones. It recently unveiled a custom Apple Vision Pro taking design inspiration from Tom Ford flip-up goggles and Gucci ski goggles.

Custom Apple Vision Pro goggles will be available to order in 2025. Photo: Caviar Royal Gift
Custom Apple Vision Pro goggles will be available to order in 2025. Photo: Caviar Royal Gift
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The chief operating officer of Hyperloop Transportation Technologies, Andres de Leon, said his company's hyperloop technology is “ready” and safe.

He said the company prioritised safety throughout its development and, last year, Munich Re, one of the world's largest reinsurance companies, announced it was ready to insure their technology.

“Our levitation, propulsion, and vacuum technology have all been developed [...] over several decades and have been deployed and tested at full scale,” he said in a statement to The National.

“Only once the system has been certified and approved will it move people,” he said.

HyperloopTT has begun designing and engineering processes for its Abu Dhabi projects and hopes to break ground soon. 

With no delivery date yet announced, Mr de Leon said timelines had to be considered carefully, as government approval, permits, and regulations could create necessary delays.

Updated: July 12, 2023, 8:13 AM