An energy drink backed by social media personality and wrestler Logan Paul is facing scrutiny from US politicians over its high levels of caffeine.
US Senate Majority Leader Chuck Schumer has called on federal regulators to investigate Prime, a beverage company founded by Paul and YouTuber KSI that has become popular among children. Mr Schumer says the drink has an “absurd” amount of caffeine.
The company's website states that the drink should not be consumed by anyone under 18 years of age, but Mr Schumer has accused the company's marketing of targeting kids.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy – it’s a beverage,” Mr Schumer said during a news conference at the weekend.
“But buyer and parents beware, because it’s a serious health concern for the kids it so feverishly targets.
What is Prime?
Prime energy drinks are marketed as zero-sugar and vegan beverages sold in colourful bottles.
Each beverage contains 200mg of caffeine, which is equal to six cans of Coke or nearly two Red Bull energy drinks.
A typical carbonated beverage contains 30-40mg of caffeine, according to the US Food and Drug Administration.
Health experts have warned that children could face negative consequences, such as increased blood pressure and heart rate, as well as higher anxiety, by regularly consuming energy drinks.
The company says its Prime Energy product should not be consumed by anyone under age 18, women who are pregnant or anyone sensitive to caffeine.
The company sells a separate drink which contains no caffeine. But in a letter to the FDA, Mr Schumer claimed there was little difference in how the two beverages were marketed to children, the Associated Press reported.
“Prime Energy Drink has so much caffeine that it could endanger kids’ health,” Mr Schumer wrote on Twitter.
“The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media.”
Retail gloom
Online grocer Ocado revealed retail sales fell 5.7 per cen in its first quarter as customers switched back to pre-pandemic shopping patterns.
It was a tough comparison from a year earlier, when the UK was in lockdown, but on a two-year basis its retail division, a joint venture with Marks&Spencer, rose 31.7 per cent over the quarter.
The group added that a 15 per cent drop in customer basket size offset an 11.6. per cent rise in the number of customer transactions.
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- The UAE government announced a retirement savings plan for private and free zone sector employees in 2023.
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If you go
The flights
Emirates and Etihad fly direct to Nairobi, with fares starting from Dh1,695. The resort can be reached from Nairobi via a 35-minute flight from Wilson Airport or Jomo Kenyatta International Airport, or by road, which takes at least three hours.
The rooms
Rooms at Fairmont Mount Kenya range from Dh1,870 per night for a deluxe room to Dh11,000 per night for the William Holden Cottage.
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The specs
Engine: Dual 180kW and 300kW front and rear motors
Power: 480kW
Torque: 850Nm
Transmission: Single-speed automatic
Price: From Dh359,900 ($98,000)
On sale: Now
As You Were
Liam Gallagher
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LILO & STITCH
Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders
Director: Dean Fleischer Camp
Rating: 4.5/5
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
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- Grade 9 = above an A*
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The specs
Engine: 2.0-litre 4-cylturbo
Transmission: seven-speed DSG automatic
Power: 242bhp
Torque: 370Nm
Price: Dh136,814
Volvo ES90 Specs
Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
On sale: Later in 2025 or early 2026, depending on region
Price: Exact regional pricing TBA
