Royal Jet launches new prices

The company says it will no longer levy a surcharge to Middle East customers located outside the UAE to cover costs.

ABU DHABI // Royal Jet, the Abu Dhabi charter aircraft company, has launched a campaign to increase its market share in the competitive private jet travel sector in Saudi Arabia through a new pricing structure. While standard airlines have raised their fares this year to cope with the high price of fuel, Royal Jet - which owns the largest fleet of Boeing Business Jets in the world - is making it cheaper for customers in Saudi and throughout the GCC to fly to the world's financial capitals of London, Moscow and Zurich on private jets.

The company said it would no longer levy a surcharge to Middle East customers located outside the UAE to cover the cost of ferrying the aircraft from its base in Abu Dhabi to the customer's location. "Our strategy is to make the GCC our home market rather than just Abu Dhabi and Dubai," said John Morgan, the newly installed vice president of commercial operations at Royal Jet. "This gives our guests a better deal."

"If a client wanted to fly on one of our Boeing Business Jets from Jeddah to Geneva, for instance, it will now cost approximately 20 per cent less," he said. Mr Morgan said Royal Jet would assume the transportation costs "for the foreseeable future." "It's not something that we will get rid of as soon as we have an opportunity," he said. Royal Jet is on track to grow its revenues by 25 per cent this year, Mr Morgan said. Along with flights for individuals, Royal Jet Royal Jet also offers services for precious commercial cargo and medical transport.

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