Ulugbek Yuldashev, founder and chief executive of Awok.com. The firm is looking to expand. Christopher Pike / The National
Ulugbek Yuldashev, founder and chief executive of Awok.com. The firm is looking to expand. Christopher Pike / The National
Ulugbek Yuldashev, founder and chief executive of Awok.com. The firm is looking to expand. Christopher Pike / The National
Ulugbek Yuldashev, founder and chief executive of Awok.com. The firm is looking to expand. Christopher Pike / The National

Podcast: Business Extra episode 31 - Womena, Awok and the rise of Generation Start-up


Mustafa Alrawi
  • English
  • Arabic

Host Mustafa Alrawi explores Generation Start-up, The National's weekly series profiling the most dynamic and exciting tech companies in the region.

Elissa Freiha, co-founder of angel investor network Womena, provides insights into the opportunities and challenges facing the sector, and e-commerce retailer Ulugbek Yuldashev of Awok explains how he has successfully scaled-up his business by targeting the low to mid income consumer segment.

Read more: Generation Start-up: Awok founder solving a retail problem for UAE's underserved mass market

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