Global smartphone manufacturers are trying hard to increase their market share by offering customers more budget-friendly options as the world economy slips into recession and disposable income shrinks rapidly.
Apple is the latest company to launch its most affordable smartphone – iPhone SE at Dh1,699 – on Wednesday. It is facing tough competition in the segment from rivals including Samsung and Huawei, who are equally aggressive in trying to widen their customer base through pocket-friendly options for consumers.
South Korea's Samsung launched its economical 5G-enabled A series smartphones last week.
"The Covid-19 outbreak is expected to stress the short-term scenario with shipments declining 10.6 per cent year-on-year in the first half of 2020," says IDC
The new iPhone SE is the cheapest phone the company has launched in the last four years after introducing the first edition priced at Dh1,466 in 2016. A cheaper offering may help Apple to compete in the mid-range smartphone segment and meet its goal of 200 million shipments in 2020, industry experts say.
Analysts say that the global smartphone market recovery this year is far from certain as major economies are still in lockdown and governments across Asia, Europe and North America are struggling to control the spread of the coronavirus outbreak.
The Massachusetts-based researcher International Data Corporation expects the global smartphone market to shrink 2.3 per cent year-on-year in 2020, with shipment volume just over 1.3 billion.
“The Covid-19 outbreak is expected to stress the short-term scenario with shipments declining 10.6 per cent year-on-year in the first half of 2020,” says IDC.
With mounting uncertainties, it seems widening the customer base through new and innovative technology at cheaper prices is the best strategy for phone manufacturers to follow.
Here, The National examines features of the current top smartphone options that are priced below $500 (Dh1,835).
How big is the camera?
Apple claims that the iPhone SE comes with the best single-camera system ever in an iPhone. It has a 12-megapixel rear camera and a 7MP selfie camera. The phone is designed to withstand the elements, with dust and water resistance features.
Samsung’s A51 5G has four rear-facing cameras (between 5MP to 48MP), with one in the front of 32MP. OnePlus 7 by Shenzhen-based smartphone manufacturer OnePlus comes with a dual-lens set up – a main camera of 48MP and a secondary one of 5MP, as well as a selfie camera of 16MP. The Huawei P20 Pro has a triple camera on the rear – 8MP to 40MP – and a front camera of 24MP.
Who added the most juice?
The iPhone SE comes with a battery size of 1,821 milliampere hours. It is powered by Apple-designed A13 Bionic chip, which the company said enables longer battery life. The A51 5G featured a high-density 4,500mAh battery. The OnePlus 7 and P20 Pro offer batteries of 3,700mAh and 4,000mAh, respectively.
How much does it cost?
The new edition of the iPhone SE is priced at Dh1,699. The A51 5G is one of the cheapest 5G-enabled smartphones available in the market at almost Dh1,800. The OnePlus 7 was priced Dh1,724 at the time of its launch in May, last year. The P20 Pro is the cheapest among four at Dh1,399.
How about the display?
The new iPhone SE comes with a 11.9 centimetre screen. The screen size of the A51 5G is 16.5cm, while OnePlus 7 has a 16.3cm display and P20 Pro has a 15.5cm screen.
When will Apple launch its 5G phone?
Its new 5G-enabled iPhones, which are scheduled for a September launch, could face a delay due to supply chain disruption caused by the coronavirus outbreak, Bank of America analysts say.
Other manufacturers such as Samsung, Huawei, LG and OnePlus are already selling 5G phones in the market.
WandaVision
Starring: Elizabeth Olsen, Paul Bettany
Directed by: Matt Shakman
Rating: Four stars
RESULT
Bournemouth 0 Southampton 3 (Djenepo (37', Redmond 45' 1, 59')
Man of the match Nathan Redmond (Southampton)
Company profile
Name: Dukkantek
Started: January 2021
Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani
Based: UAE
Number of employees: 140
Sector: B2B Vertical SaaS(software as a service)
Investment: $5.2 million
Funding stage: Seed round
Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office
How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
UAE%20athletes%20heading%20to%20Paris%202024
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Graduated from the American University of Sharjah
She is the eldest of three brothers and two sisters
Has helped solve 15 cases of electric shocks
Enjoys travelling, reading and horse riding
Read more about the coronavirus
In-demand jobs and monthly salaries
- Technology expert in robotics and automation: Dh20,000 to Dh40,000
- Energy engineer: Dh25,000 to Dh30,000
- Production engineer: Dh30,000 to Dh40,000
- Data-driven supply chain management professional: Dh30,000 to Dh50,000
- HR leader: Dh40,000 to Dh60,000
- Engineering leader: Dh30,000 to Dh55,000
- Project manager: Dh55,000 to Dh65,000
- Senior reservoir engineer: Dh40,000 to Dh55,000
- Senior drilling engineer: Dh38,000 to Dh46,000
- Senior process engineer: Dh28,000 to Dh38,000
- Senior maintenance engineer: Dh22,000 to Dh34,000
- Field engineer: Dh6,500 to Dh7,500
- Field supervisor: Dh9,000 to Dh12,000
- Field operator: Dh5,000 to Dh7,000
White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
Saudi Cup race day
Schedule in UAE time
5pm: Mohamed Yousuf Naghi Motors Cup (Turf), 5.35pm: 1351 Cup (T), 6.10pm: Longines Turf Handicap (T), 6.45pm: Obaiya Arabian Classic for Purebred Arabians (Dirt), 7.30pm: Jockey Club Handicap (D), 8.10pm: Samba Saudi Derby (D), 8.50pm: Saudia Sprint (D), 9.40pm: Saudi Cup (D)
Scores in brief:
- New Medical Centre 129-5 in 17 overs bt Zayed Cricket Academy 125-6 in 20 overs.
- William Hare Abu Dhabi Gymkhana 188-8 in 20 overs bt One Stop Tourism 184-8 in 20 overs
- Alubond Tigers 138-7 in 20 overs bt United Bank Limited 132-7 in 20 overs
- Multiplex 142-6 in 17 overs bt Xconcepts Automobili 140 all out in 20 overs
MATCH INFO
Chelsea 3 (Abraham 11', 17', 74')
Luton Town 1 (Clark 30')
Man of the match Abraham (Chelsea)
MATCH INFO
Uefa Champions League, semi-final result:
Liverpool 4-0 Barcelona
Liverpool win 4-3 on aggregate
Champions Legaue final: June 1, Madrid