Hyping a product is fair game. Nothing, the UK smartphone company, has done everything right on that end, and now it's time to see if they'll be able to play that buzz out.
The Nothing Phone (2) – stylised as such – is its latest device and, quite frankly, has generated a lot of hype. Why? Because their pitch is that they want us, the ubiquitous smartphone users, to cut our screen time with light features they call "glyphs".
Arguably, not since the original Google Pixel smartphone in 2016 has a device generated this kind of hype. In India, for instance, pre-orders outran supply, and more than 500 customers lined up for a Nothing Drop, a pre-launch sale for early birds who picked up freebies as a bonus.
Another buzz on this is the fact that it resembles the latest iPhone. If you recreate something from Apple, you will probably attract attention.
That said, it all comes down to what a smartphone can do and if it can do it well. It's time to find out if all that hype is warranted – especially those glyphs. Are they actually useful or just a gimmick?
Why is the Nothing Phone (2) being compared to the iPhone?
The short answer is that it borrows obvious cues from the iPhone's design, the iPhone 12 onwards. The Nothing Phone (2), similar to its predecessor, has flat edges and curved corners. It also shares the same 6.7-inch display found in the Pro Max versions of the iPhone 12, 13 and 14, as well as the iPhone 14 Plus.
The Nothing Phone (2), however, has a transparent back cover that lets you see the casings of its innards and, crucially, those glyphs, which are LEDs spread all over it (more on this later). The rear is also slightly curved from the edges – similar but nowhere near close to the Samsung Galaxy Edge devices – unlike iPhones, which are completely flat.
To be fair, there are other smartphones that have taken cues out of Apple's design playbook, including the Oppo F21S Pro, Redmi 12, Realme C55, LeEco S1 Pro (which really resembles the iPhone 14 Pro Max) and a bunch of other lesser-known models. Some of these even have their own take on Apple's Dynamic Island, the shape-shifting space at the top that shows a variety of information.
SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2)
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Case in point: if you rotate the phone anti-clockwise to use it in landscape, the volume down button goes right into the centre and puts it out of reach of either of your thumbs, meaning you'll have to stretch out a little to press it. Quite inconvenient.
However, this doesn't take away from the fact that the Nothing Phone (2) looks very premium. We like its style and overall build, plus it has a refreshing look compared to the rest of the field that has stuck with the same aesthetic formula.
Why is it being dubbed as a 'flagship killer'?
By definition, a flagship killer is a device that has competitive specifications – not necessarily the highest end – and a lower price, which is capable of competing with the most premium handsets, or flagships, in the market. Think the HTC One and OnePlus when they emerged in the early to mid 2010s.
The Nothing Phone (2) uses a Qualcomm Snapdragon 8+ Gen 1 chip, which was released last year. Gen 3 is scheduled to come out this year, meaning in its first months the device will be two cycles behind the latest top-end processor. The Samsung Galaxy S23 and Galaxy Z foldables use Gen 2.
It also has only two cameras, yet both have 50MP sensors, which sounds like a good deal. That's compared to the iPhone's three and the top-end Galaxy S23's four.
So the Nothing Phone (2) ticks the box when it comes to not having the latest specs all around. As for the price, it does as well: it'll set you back $599 for the 8GB RAM/256GB storage model, $699 for 12GB/256GB and $799 for 12GB/512GB.
For comparison, both the entry-level iPhone 14 and Galaxy S23 are priced at $799.
To be fair, Nothing itself hasn't explicitly marketed its device as a flagship killer, but given what's being put on the table, some quarters couldn't help but dub it as such, which is reasonable.
Amid all that, the device is blazing fast with no noticeable lag. That's the first sign that you have a good smartphone in your hands.
What are those glyphs?
Now for Nothing's big pitch: those glyphs.
As previously stated, the glyphs are LEDs scattered all over the see-through rear of the device that light up for various reasons, such as to alert you of a call or notification (the former with a matching light dance show), to display a countdown timer, and for use as a torch. If you order food or a taxi, you can also track those using glyphs, and they can also serve as a volume or charging indicator.
When using the camera, you can also use the glyphs as fill light; for video, a red light flashes when you're recording, similar to what we're used to in camcorders.
Nothing says the glyphs are here to help users reduce screen time, which is a noble cause: studies have shown that being glued to devices has been associated with various health risks, including poor sleep, chronic neck and back problems, obesity, and even impaired interpersonal skills.
That being said, it begs the question: how often do you actually peek at the back of your phone?
Probably, the only time you'd do that is when you clean your camera lenses. Other than that, all interaction is done on the actual display. To see the glyphs, the phone must be face-down, which means you need to flip it over when you receive a notification or call.
The glyphs also limit your choice of protective cases. Either you use a clear one, or don't use one at all, or you can't use the glyphs.
The Nothing Phone (2) is reminiscent of the YotaPhone that ran through the mid-2010s, which had a similar mission of reducing screen time by having a second screen on the back that used e-ink, similar to the Amazon Kindle line. But it didn't catch on. The YotaPhone only had three iterations before being discontinued in 2017.
We really get it, and the glyphs add some entertainment value (a dancing Tesla, anyone?), but at the end of the day we may just go ahead and ignore using the glyphs altogether – at least most of their functions.
How good is the camera?
The Nothing Phone (2) sports two cameras, and both have 50MP sensors, which places it on a par with the original, except that its main sensor has been updated to a Sony IMX890, which is typically found in mid-range devices.
Nothing promises the the ability to process up to 4,000 times more camera data than its predecessor, using new algorithms for "incredible levels" of accuracy. Let's see.
The Nothing Phone (2) shines in this department: the photos are well lit, aren't overexposed and feel natural. Granted, you get the usual smudge in lower light, but overall it's done a great job.
We particularly like how detail has been accurately retained, and it is a straight shooter, so to speak, without any gimmicks, which is highly appreciated. Even at night, it doesn't take that long to process a shot, so Nothing seem to have made good on their claims.
How long does the battery last?
We can verify that the device can last a solid day and a half, and that's with good mixed use. In our standard one-hour YouTube-at-full-brightness test, the phone lost only 6 per cent of its battery, which is pretty impressive.
We're all for competition and choice; Nothing seems to have accomplished this – kudos to all the hype and interest it has generated – but we look forward to more than just dancing lights
Nothing says the device will fully charge within 55 minutes using a 45W charger – which tops its predecessor's 33W.
However, since we don't have one of those, we tested it with a 30W brick: it charged about three-quarters of the way in an hour before finally settling at max capacity 45 minutes later. Not bad.
It also supports wireless charging, and Nothing claims that using Qi wireless charging with dual support, the device can reach 100 per cent in just 130 minutes.
The verdict
The Nothing Phone (2) is a solid mid-tier smartphone, and it definitely has the makings of being a flagship killer. You'll get value for your money on all fronts – performance, camera, battery – even though it is more expensive than its predecessor and comparable devices, like the Google Pixel 7a.
The glyphs are a novelty, and you can most likely do without them, but they are a good diversion. Nothing has a very laudable reason for adding them, but ultimately, refraining from extended screen time solely rests on the user. If you feel you're spending too much time on your phone, take a break; there's a whole lot of other things you could be doing.
We're all for competition and choice, and Nothing seems to have provided these things. Kudos to all the hype and interest it has generated – but we're looking for more than just dancing lights.
SPECS
Nissan 370z Nismo
Engine: 3.7-litre V6
Transmission: seven-speed automatic
Power: 363hp
Torque: 560Nm
Price: Dh184,500
HIV on the rise in the region
A 2019 United Nations special analysis on Aids reveals 37 per cent of new HIV infections in the Mena region are from people injecting drugs.
New HIV infections have also risen by 29 per cent in western Europe and Asia, and by 7 per cent in Latin America, but declined elsewhere.
Egypt has shown the highest increase in recorded cases of HIV since 2010, up by 196 per cent.
Access to HIV testing, treatment and care in the region is well below the global average.
Few statistics have been published on the number of cases in the UAE, although a UNAIDS report said 1.5 per cent of the prison population has the virus.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Director: Laxman Utekar
Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna
Rating: 1/5
Company%20profile
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BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
Company%C2%A0profile
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Skoda Superb Specs
Engine: 2-litre TSI petrol
Power: 190hp
Torque: 320Nm
Price: From Dh147,000
Available: Now
UAE currency: the story behind the money in your pockets
Chelsea 2 Burnley 3
Chelsea Morata (69'), Luiz (88')
Burnley Vokes (24', 43'), Ward (39')
Red cards Cahill, Fabregas (Chelsea)
Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ENomad%20Homes%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2020%3Cbr%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3EHelen%20Chen%2C%20Damien%20Drap%2C%20and%20Dan%20Piehler%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20and%20Europe%3Cbr%3E%3Cstrong%3EIndustry%3C%2Fstrong%3E%3A%20PropTech%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2444m%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Acrew%20Capital%2C%2001%20Advisors%2C%20HighSage%20Ventures%2C%20Abstract%20Ventures%2C%20Partech%2C%20Precursor%20Ventures%2C%20Potluck%20Ventures%2C%20Knollwood%20and%20several%20undisclosed%20hedge%20funds%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
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Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Tesalam Aleik
Abdullah Al Ruwaished
(Rotana)
The biog
Name: Abeer Al Shahi
Emirate: Sharjah – Khor Fakkan
Education: Master’s degree in special education, preparing for a PhD in philosophy.
Favourite activities: Bungee jumping
Favourite quote: “My people and I will not settle for anything less than first place” – Sheikh Mohammed bin Rashid.
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SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2)
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