People shopping at the Fifth Avenue Apple Store during the launch of Apple’s new iPhone 13 and iPhone 13 Mini in September in New York. Getty
People shopping at the Fifth Avenue Apple Store during the launch of Apple’s new iPhone 13 and iPhone 13 Mini in September in New York. Getty
People shopping at the Fifth Avenue Apple Store during the launch of Apple’s new iPhone 13 and iPhone 13 Mini in September in New York. Getty
People shopping at the Fifth Avenue Apple Store during the launch of Apple’s new iPhone 13 and iPhone 13 Mini in September in New York. Getty

These are the best-selling smartphones of 2021


Alkesh Sharma
  • English
  • Arabic

More than 1.04 billion smartphones were sold in the first three quarters of this year, almost 88.6 million more than in the first nine months of 2020, according to technology research and consulting company Gartner.

After a double-digit surge on a yearly basis in the first two quarters of 2021, global smartphone sales declined by 6.8 per cent annually in the third quarter of this year.

The Covid-19 pandemic-induced shortage of key components such as radio frequency and power management integrated circuits, delayed smartphone production globally that led to a decline in sales in the July-September period, according to Gartner.

“This disrupted the supply-demand equilibrium and end-users were burdened with limited choices at point of sale,” it said.

Despite the prevailing market constraints, challenging business ecosystem and dismal business outlook, some smartphone models have continued to perform strongly.

Here are the top seven best-selling smartphones in the first three quarters of the year, according to industry observers Counterpoint Research and International Data Corporation, whose research did not reveal the exact number of units sold for each model.

Apple chief executive Tim Cook with the all-new iPhone 12 Pro during a special event at Apple Park in Cupertino in October last year. EPA
Apple chief executive Tim Cook with the all-new iPhone 12 Pro during a special event at Apple Park in Cupertino in October last year. EPA

iPhone 12

Apple’s iPhone 12 became the world’s best-selling 5G smartphone in the first nine months of the year, according to industry data.

Despite a delayed launch owing to the coronavirus-led supply chain disruptions, the 5G-enabled iPhone 12 managed to attract more customers. With a 15.5-centimetre display, the iPhone 12 was selling at Dh3,399 ($945) in the UAE at the time of launch.

It was released on October 13 last year, along with three more models – the iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max.

Galaxy A12

Launched late last year, Galaxy A12 is one of the Samsung’s most-selling budget smartphones.

With a 16.5cm display and quad-camera system on the rear, the A12 model has a powerful battery of 5,000 milliampere-hour that is enough to last more than two days between charges. The company said it comes with a defence-grade Knox security platform and is supported by a side fingerprint sensor.

Along with high-end smartphones, Samsung regularly launches budget devices such as Galaxy A12 to attract more customers. AP
Along with high-end smartphones, Samsung regularly launches budget devices such as Galaxy A12 to attract more customers. AP

iPhone 11

The iPhone 11, which was introduced in September 2019 at Dh2,949 in the UAE, still attracts buyers, more than two years after its launch.

Offering a low-cost, entry level iPhone allowed Apple to increase its presence in a wider array of price bands – a strategy that competitors Samsung and Xiaomi have been employing for years.

Apple shows the iPhone 12 Pro Max and its price at a special product launch event. AP
Apple shows the iPhone 12 Pro Max and its price at a special product launch event. AP

iPhone 12 Pro Max

Priced at Dh4,699 in the UAE at the time of launch, the iPhone 12 Pro Max has a 17cm display, the largest yet in the history of Apple smartphones. It also has the brand’s highest resolution of about 3.5 million pixels.

Its 5G compatibility made it a big hit among professional users and buyers looking for a bigger screen.

A 5G network promises an internet speed of up to 1.2 gigabits per second, which will gradually reach 10Gbps – 100 times faster than 4G.

Apple iPhone 12 Pro on display at an Apple store in Taipei. Getty
Apple iPhone 12 Pro on display at an Apple store in Taipei. Getty

iPhone 12 Pro

The iPhone 12 Pro, meanwhile, has a screen size of 15.5cm and started selling at Dh4,199 in the UAE.

Both new Pro models in Apple’s 12 series have an industry leading IP68 rating and can withstand being submerged in water up to six metres for about 30 minutes.

Xiaomi Redmi 9A

Launched last year, Chinese manufacturer Xiaomi’s budget phone Redmi 9A managed to grab huge market share in India – the world’s second-most populous country. It was the sixth-most selling smartphone globally in the January-September period.

Donning a 16.6cm display, Redmi 9A comes with a 5000mAh battery that delivers two days of uninterrupted connectivity, the company said. Its artificial intelligence-driven face-unlock feature ensures instant unlocking with a glance.

“The feature gives quick, secure and convenient access to your smartphone using intelligent face recognition system,” Xiaomi said.

In July 2018, Xiaomi went public on the Hong Kong Stock Exchange with a valuation of $54 billion. It is known for its affordable devices that draw comparisons with Apple and Samsung phones.

Xiaomi's low-end Redmi 9 series did well in both India and China - world's biggest smartphone markets. Image: Xiaomi
Xiaomi's low-end Redmi 9 series did well in both India and China - world's biggest smartphone markets. Image: Xiaomi

Xiaomi Redmi Note 9

Xiaomi Redmi Note 9 was the seventh most-selling phone during the first nine months of this year. It is equipped with a high-performance octa-core processor with a maximum frequency of 2.0GHz and a GPU (graphics processing unit) frequency of 1,000MHz for improved efficiency.

It comes with a HyperEngine technology to offer a seamless gaming experience to users.

There is an AI-backed four-camera setup on the rear and a 13MP in-display front camera to click selfies even during the low-light.

UAE squad

Rohan Mustafa (captain), Ashfaq Ahmed, Ghulam Shabber, Rameez Shahzad, Mohammed Boota, Mohammed Usman, Adnan Mufti, Shaiman Anwar, Ahmed Raza, Imran Haider, Qadeer Ahmed, Mohammed Naveed, Amir Hayat, Zahoor Khan

Bharatanatyam

A ancient classical dance from the southern Indian state of Tamil Nadu. Intricate footwork and expressions are used to denote spiritual stories and ideas.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

About Proto21

Date started: May 2018
Founder: Pir Arkam
Based: Dubai
Sector: Additive manufacturing (aka, 3D printing)
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Updated: December 28, 2021, 3:30 AM