Ride-hailing company Careem, which registered more than 23 million rides in the UAE between 2015 and 2019, recorded 4.1 million rides last year and 4.3 million rides during the January-October period of this year.
Careem, the first Super App of the Middle East, revealed the numbers in a report titled “The socio-economic impact of Careem” that it produced in partnership with Oxford Economics.
Nearly 55 per cent of its UAE customers are male and 45 per cent are female, mainly aged between 18 and 29, the report said.
More than half of the Careem customers said they used the service to commute to work, while nearly 46 per cent said they used it primarily for leisure trips.
Almost 37 per cent of Careem’s female customers and 21 per cent of its male users said they used the service because it felt safe, the company said.
Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App offering 11 services.
The Super App, which has about 48 million registered users, combines different offers — such as ride hailing, food and grocery delivery, digital payments, bike sharing and intercity travel — on a single platform.
Careem’s latest report revealed that 55 per cent of its captains (drivers) surveyed admitted their quality of life had improved as a result of joining the company. This was due to the flexibility to set their hours, with four in 10 captains reporting that they used that flexibility to spend more time with their family.
In September, Careem told its office staff that they could work from home indefinitely as it looks to reduce rent and office expenses. Most of its staff across its 36 offices in 14 countries reported that their productivity had increased as they worked from home.
Earlier this year, it announced its “Officeday” pilot programme, asking colleagues in the UAE to return to the office for one day each week.
Careem was acquired by US ride-hailing company Uber in a $3.1 billion deal that was concluded in January last year. It operates in over 100 cities and has created two million income-generating opportunities in the region, the company said.
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Types of bank fraud
1) Phishing
Fraudsters send an unsolicited email that appears to be from a financial institution or online retailer. The hoax email requests that you provide sensitive information, often by clicking on to a link leading to a fake website.
2) Smishing
The SMS equivalent of phishing. Fraudsters falsify the telephone number through “text spoofing,” so that it appears to be a genuine text from the bank.
3) Vishing
The telephone equivalent of phishing and smishing. Fraudsters may pose as bank staff, police or government officials. They may persuade the consumer to transfer money or divulge personal information.
4) SIM swap
Fraudsters duplicate the SIM of your mobile number without your knowledge or authorisation, allowing them to conduct financial transactions with your bank.
5) Identity theft
Someone illegally obtains your confidential information, through various ways, such as theft of your wallet, bank and utility bill statements, computer intrusion and social networks.
6) Prize scams
Fraudsters claiming to be authorised representatives from well-known organisations (such as Etisalat, du, Dubai Shopping Festival, Expo2020, Lulu Hypermarket etc) contact victims to tell them they have won a cash prize and request them to share confidential banking details to transfer the prize money.
Mohammed bin Zayed Majlis
10 tips for entry-level job seekers
- Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
- Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
- Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
- For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
- Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
- Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
- Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
- Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
- Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
- Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.
Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz
