Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App with 11 services. Reuters
Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App with 11 services. Reuters
Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App with 11 services. Reuters
Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App with 11 services. Reuters

Careem records 4.3 million rides in first 10 months of 2021


Alkesh Sharma
  • English
  • Arabic

Ride-hailing company Careem, which registered more than 23 million rides in the UAE between 2015 and 2019, recorded 4.1 million rides last year and 4.3 million rides during the January-October period of this year.

Careem, the first Super App of the Middle East, revealed the numbers in a report titled “The socio-economic impact of Careem” that it produced in partnership with Oxford Economics.

Nearly 55 per cent of its UAE customers are male and 45 per cent are female, mainly aged between 18 and 29, the report said.

More than half of the Careem customers said they used the service to commute to work, while nearly 46 per cent said they used it primarily for leisure trips.

Almost 37 per cent of Careem’s female customers and 21 per cent of its male users said they used the service because it felt safe, the company said.

Launched in 2012 as a web booking service for corporate cars, Careem has evolved into a Super App offering 11 services.

The Super App, which has about 48 million registered users, combines different offers — such as ride hailing, food and grocery delivery, digital payments, bike sharing and intercity travel — on a single platform.

Careem’s latest report revealed that 55 per cent of its captains (drivers) surveyed admitted their quality of life had improved as a result of joining the company. This was due to the flexibility to set their hours, with four in 10 captains reporting that they used that flexibility to spend more time with their family.

In September, Careem told its office staff that they could work from home indefinitely as it looks to reduce rent and office expenses. Most of its staff across its 36 offices in 14 countries reported that their productivity had increased as they worked from home.

Earlier this year, it announced its “Officeday” pilot programme, asking colleagues in the UAE to return to the office for one day each week.

Careem was acquired by US ride-hailing company Uber in a $3.1 billion deal that was concluded in January last year. It operates in over 100 cities and has created two million income-generating opportunities in the region, the company said.

COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Updated: November 30, 2021, 3:30 AM