Microsoft, the world's largest software company, is touting the security and reliability of its recently launched Windows 11 operating system, banking on a zero-trust philosophy to protect users who are under constant threat from cyber attacks in this new era of working from anywhere.
The US company – one of only two with a $2 trillion market capitalisation as of Tuesday and behind only Apple – believes the next decade will throw in new challenges for work, study and any other activity, and computer systems must be in touch with the flexibility companies have been forced to embrace to tackle unpredictable crises that directly affect operations and the workforce.
"Anybody inside the perimeter is trusted and anybody outside is not. But that that model doesn't work any more because people are working from everywhere. We advocate for the zero-trust model which means, by default, I trust nobody – anyone who is trying to access my data or my information has to prove their trust," Mohammed Arif, business group director for modern work and security at Microsoft, told The National.
Cybercrime has become more sophisticated, widespread and relentless, with criminals targeting critical infrastructure such as health care, information technology, financial services and energy sectors, with attacks that cripple businesses and harm consumers.
But positive trends are emerging, including victims coming forward and increased engagement from law enforcement. Governments are also passing new laws and allocating more resources as they recognise cyber crime as a threat to national security, according to Microsoft's digital defence report.
Microsoft and fellow Big Tech player Google recently pledged to spend $30 billion over the next five years to fight cyber crime.
Windows 11, the 10th major version of Microsoft's flagship OS since its first release in 1985, features a redesigned interface that puts emphasis on productivity and collaboration in order to tackle what Microsoft calls the "hybrid paradox".
A survey by company showed that 70 per cent of respondents "loved" the flexibility they experienced with remote work and they want that to continue. That same proportion also want more in-person time, which calls for increased adoption and flexibility.
"This does mean that company leaders must rethink how their companies work, what will their companies operate like, so it's an interesting challenge ... for sure technology is a part of that solution, but it also involves changes in processes, policies and so on," Mr Arif said.
Covid-19 drastically changed how people worked, forcing technology providers to radically improve or alter their services to keep up with the unprecedented surge in demand from users. As the pandemic engulfed the world, Microsoft chief executive Satya Nadella famously said that "we’ve seen two years’ worth of digital transformation in two months".
Companies, in turn, have implemented a range of measures, from reduced work weeks to the freedom to work from anywhere, so as to keep employees productive and engaged, while also being mindful of well-being.
"We need to definitely believe that there is no going back to how things were in the past. We think this accelerated digital transformation is here to stay," Mr Arif said.
We need to definitely believe that there is no going back to how things were in the past. We think this accelerated digital transformation is here to stay
Mohammed Arif,
business group director for modern work and security at Microsoft
"The choice that employees and employers will make is that employers will have to decide what kind of work environments they want to set up and employees will also choose where they want to work and how they want to work."
Microsoft is also investing heavily in building data centres around the globe, with four to be opened in China by early 2022. It opened the Middle East's first data centres in the UAE in 2019. Microsoft, citing an International Data Corporation study, said that its cloud ecosystem will create 55,000 jobs by 2022.
Tips for newlyweds to better manage finances
All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.
Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.
Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.
Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.
Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.
Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.
Silent Hill f
Publisher: Konami
Platforms: PlayStation 5, Xbox Series X/S, PC
Rating: 4.5/5
Water waste
In the UAE’s arid climate, small shrubs, bushes and flower beds usually require about six litres of water per square metre, daily. That increases to 12 litres per square metre a day for small trees, and 300 litres for palm trees.
Horticulturists suggest the best time for watering is before 8am or after 6pm, when water won't be dried up by the sun.
A global report published by the Water Resources Institute in August, ranked the UAE 10th out of 164 nations where water supplies are most stretched.
The Emirates is the world’s third largest per capita water consumer after the US and Canada.
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UAE currency: the story behind the money in your pockets