Emaar plans to test improving Dubai property sentiment for a second time with plans to build more than 250 villas at Arabian Ranches.
After crowds queued in 40°C summer heat to get their hands on its previous release, Emaar opted for a slightly more high-tech method for dealing with the anticipated surge in demand associated with its latest property launch.
The developer behind the world's tallest tower is selling 253 villas at an extension of its Arabian Ranches scheme off the Emirates Road. But purchasers can register to buy only online.
Potential buyers interested in Emaar's 3,100 to 3,750 square feet villas can register online via the company's website from today to attend a sales launch on Saturday.
The development of Moroccan-style three and four-bedroom villas dubbed Casa - inspired by the Moroccan city of Casablanca - will be located next to Emaar's existing Arabian Ranches scheme but diagonally opposite the polo club.
The new scheme is understood to be located on a plot of land bought from rival property developer Dubai Properties Group (DPG) in July. It is located in what was earmarked to be part of DPG's stalled Dubailand development.
This week, Dubai's largest contractor Arabtec announced it had been appointed by Emaar to build 33 villas and 62 townhouses at Arabian Ranches.
The new Casa community that local agents say is set to be completed by the end of 2014 is also set to also include schools, a health club, and cafes and restaurants. Homes will not have their own swimming pools but with plot sizes of about 5,000 sq ft, agents say they will be large enough for residents to install them.
"The further enhancement of Arabian Ranches reflects our growth strategy to develop residential projects that add value to our stakeholders. It will lend further impetus to Dubai's real estate sector," said Ahmad Al Matrooshi, the Emaar managing director.
"This has been a historic year for Emaar, as we reiterate our credentials in developing world-class real estate assets in Dubai, our home-market." The new sales launch follows that of The Address The Blvd, a scheme of 542 serviced apartments in Downtown that sold out within days, prompting scenes of long queues outside the company's sales building.
"We anticipate that there will be a lot of interest in this scheme," said Mario Volpi, the head of sales and leasing at Cluttons Dubai. "Now we'll just have to see whether the website crashes with all this demand."
On Monday, Emaar announced in its detailed accounts to the Dubai bourse that revenue from apartment sales more than tripled in the third quarter of this year, to Dh567 million (US$154.4m) from Dh183m last year. However, income from commercial properties plummeted at the same time from Dh798.4m to just Dh109m leading the company to announce a 37 per cent profits dip compared with the previous quarter and a 5 per cent fall year on year.
[ lbarnard@thenational.ae ]
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Other simple ideas for sushi rice dishes
Cheat’s nigiri
This is easier to make than sushi rolls. With damp hands, form the cooled rice into small tablet shapes. Place slices of fresh, raw salmon, mackerel or trout (or smoked salmon) lightly touched with wasabi, then press, wasabi side-down, onto the rice. Serve with soy sauce and pickled ginger.
Easy omurice
This fusion dish combines Asian fried rice with a western omelette. To make, fry cooked and cooled sushi rice with chopped vegetables such as carrot and onion and lashings of sweet-tangy ketchup, then wrap in a soft egg omelette.
Deconstructed sushi salad platter
This makes a great, fuss-free sharing meal. Arrange sushi rice on a platter or board, then fill the space with all your favourite sushi ingredients (edamame beans, cooked prawns or tuna, tempura veggies, pickled ginger and chilli tofu), with a dressing or dipping sauce on the side.
Straightforward ways to reduce sugar in your family's diet
- Ban fruit juice and sodas
- Eat a hearty breakfast that contains fats and wholegrains, such as peanut butter on multigrain toast or full-fat plain yoghurt with whole fruit and nuts, to avoid the need for a 10am snack
- Give young children plain yoghurt with whole fruits mashed into it
- Reduce the number of cakes, biscuits and sweets. Reserve them for a treat
- Don’t eat dessert every day
- Make your own smoothies. Always use the whole fruit to maintain the benefit of its fibre content and don’t add any sweeteners
- Always go for natural whole foods over processed, packaged foods. Ask yourself would your grandmother have eaten it?
- Read food labels if you really do feel the need to buy processed food
- Eat everything in moderation
