Quest Arabiya, Abu Dhabi’s recently launched Arabic television channel, has been awarded a “best in class” honour by the US Interactive Media Council at the Interactive Media Awards (IMA) for its website design.
According to the IMA: “The Best in Class award is the highest honour bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.”
Quest Arabiya is broadcast from Abu Dhabi by Image Nation, the production arm of Abu Dhabi Media, publisher of The National, and Discovery Networks, the company behind Discovery channels.
Quest, which is available in 45 million homes in 22 countries across the Middle East and North Africa, launched in December. It is broadcast 24 hours a day. The website has also been nominated for the Mena Digital Awards 2016, which will take place next Tuesday.
Quest Arabiya focuses on topics such as adventure, motoring, engineering, wildlife, history, people and places, science, crime and magic.
It will feature some content from Discovery’s international channel. The new channel aims to also create original and adapted content specifically tailored for the Middle East.
These include dubbed versions of some of Quest's most popular shows such as Deadliest Catch, Gold Rush and Bear Grylls' Man vs Wild.
Quest Arabiya also produces and commissions unique Arabic content that is developed and filmed in the region. These include a locally made show focusing on extreme sports in the region, such as deepwater soloing, a form of solo rock climbing practised on sea cliffs in Oman, whitewater rafting in Morocco and snow paragliding in Lebanon.
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