Dubai is introducing modestly priced homes to a mix dominated by luxury villas and high-end apartments. Above, residences in Discovery Gardens, Dubai. Pawan Singh / The National
Dubai is introducing modestly priced homes to a mix dominated by luxury villas and high-end apartments. Above, residences in Discovery Gardens, Dubai. Pawan Singh / The National
Dubai is introducing modestly priced homes to a mix dominated by luxury villas and high-end apartments. Above, residences in Discovery Gardens, Dubai. Pawan Singh / The National
Dubai is introducing modestly priced homes to a mix dominated by luxury villas and high-end apartments. Above, residences in Discovery Gardens, Dubai. Pawan Singh / The National

How Dubai is using affordable housing to build for the future


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Walid Zahra, 27, has a 25-minute trip home from his office in Dubai – if you do not count the two hours he spends waiting at a cafe for the traffic to clear.

“I decided it’s better to spend that time reading papers than getting stressed in my car,” the human-resources worker says.

Like a significant number of people who work in Dubai, Mr Zahra, a Lebanese father of one, cannot afford to live there, requiring his commute from Sharjah. As the roads grow increasingly clotted, the city is introducing ways to add modestly priced homes to a mix dominated by luxury villas and high-end apartments.

“We can’t just keep building wider roads, bridges and tunnels,” says Abdullah Rafia, the assistant director general of engineering and planning for the Dubai Municipality. “Affordable housing is the solution to the mobility problem in Dubai.”

The issue is urgent for Dubai.

“Rents and the high cost of living, if not addressed, will discourage future companies from relocating here,” says Martin Cooper, the Dubai-based director of Middle East property at Deloitte. “They need to start addressing it now, because affordability is increasingly becoming an issue even for those with relatively high income.”

Among the steps taken or under consideration, the government says developers should designate 15 to 20 per cent of their projects for low-cost housing. For now, “we are keeping it optional”, Mr Rafia says. “After a few years, if it’s needed, we’ll go with regulations that are compulsory for everybody.”

Authorities do not plan to build low-cost homes themselves for the time being, although they have the ability to do so, he says. The Government owns most of the undeveloped land and holds majority stakes in developers including Nakheel, Meraas and Dubai Properties Group. As a result, “the Government can influence their decisions”, Mr Cooper says.

Affordable-housing targets have not worked elsewhere. After the UK’s Conservative Party-led government cut direct spending on such development by 60 per cent from 2011up to 2015, the number of low-income and affordable homes completed in England fell by almost 30 per cent in fiscal 2014 from three years earlier, according to government statistics.

Colliers International, a US-based property broker, estimates that about half of Dubai’s population, excluding the lowest earners such as construction workers and maids, earns Dh9,000 to Dh15,000 a month. Based on the US ratio that rent or mortgage payments should not exceed 30 per cent of household income, housing costs should range from Dh32,500 to Dh54,000 a year.

The few areas where studio and one-bedroom apartments fall into that range for renters include International City, Dubai Silicon Oasis and Discovery Gardens, as well as parts of older Dubai such as Al Qusais, Deira and Al Nahda. Rents in those areas have been rising faster than in the city as a whole, according to Colliers. Dubai apartment rents surged 18 per cent in the fourth quarter from a year earlier, while villa rents grew 5 per cent, according to a report by broker JLL.

Government subsidies and lower land costs are essential to increasing affordable housing, says Matthew Green, the head of UAE research at CBRE, a Los Angeles-based commercial-property company. The Government can also push construction in bulk by providing land and asking private contractors to bid for the work, he says.

Those steps are unlikely, though.

“I don’t think we will go into those kinds of incentives,” Mr Rafia says.

Dubai’s developers have long focused on luxury properties aimed at wealthy buyers from countries including India, Russia and the United Kingdom. That is changing as the strength of the dollar-pegged dirham dents demand.

Home prices in the emirate fell the most in the world in the second half of last year, 6 per cent, after being the fastest growing a year earlier, according to a March 16 report by Knight Frank, a UK-based property broker.

Although developers are shifting toward lower-priced homes as luxury demand subsides, those properties will still be beyond the reach of many, according to Khalid Bin Kalban, the chairman of the developer Union Properties.

“The problem is people at the lower end of the market who tend to commute are often renters who are not interested in buying homes,” Mr Bin Kalban says. “Developers are concerned with buyers and the demand that counts is from the mid to high end of the market.”

In a city where many companies provide housing allowance for staff, the rising cost of shelter has turned into a burden.

That pushed some employers, such as Emirates Airlines, to build their own compounds. In 2011, the carrier bought land to build 528 homes to house its pilots.

Building affordable homes can attract property funds and institutional investors looking for steady income.

Dubai’s residential rental market is “very strong and can attract investors if the right product is made available”, Mr Green says. “Mid-market homes would have demand among corporates with large requirements to house staff who work in schools, hotels, hospitals, airlines and other industries,” he says.

Mr Zahra, who earns Dh15,000 a month and provides for a wife and an infant son, started looking at moving to Dubai as his lease neared its end. He found that he would have to pay more than double the rent, an amount that’s almost half of his annual salary.

“We really need a two-bedroom apartment because our son is growing and the extra room isn’t optional anymore,” he says. “But we decided to put up with the pain of driving and just find a bigger home in Sharjah.”

Separately, Union Properties, one of Dubai’s oldest developers, is in talks with local banks to borrow about Dh700 million to fund new projects, according to the managing director.

“We started talks with three banks and we expect to sign an agreement by July,” Ahmad Al Marri says. “The interest rates we are discussing are very appropriate,” he said, declining to provide further details.

Union Properties is enjoying a revival in earnings and projects after Dubai’s property downturn in 2008 led to three years of annual losses and forced the company to give up hotels and properties in exchange for debt.

The developer plans to start work on 226 villas and apartments in the Green Community development in July and another 271 homes will be constructed in MotorCity by 2017, Mr Al Marri says. Union Properties also plans to start building 700 homes in five towers to be completed in 2019.

The company is also considering development work outside Dubai, but within the UAE and in another Arabian Gulf state, Mr Al Marri says. Those sorts of projects would probably be done in a joint venture with a local partner, he adds.

“We are now looking at which market has the biggest demand for property and we’ll take part there.”

Union Properties on March 17 announced an agreement with Al Haddab Investment to start a facilities management company in Saudi Arabia.

* With Agencies

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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