Sarah Sayed and her fiancé Mahmoud Obeid at their home in Rukan Tower, Dubailand. Chris Whiteoak / The National
Sarah Sayed and her fiancé Mahmoud Obeid at their home in Rukan Tower, Dubailand. Chris Whiteoak / The National
Sarah Sayed and her fiancé Mahmoud Obeid at their home in Rukan Tower, Dubailand. Chris Whiteoak / The National
Sarah Sayed and her fiancé Mahmoud Obeid at their home in Rukan Tower, Dubailand. Chris Whiteoak / The National

Dubai’s new homes are getting smaller – that's both bad and good


  • English
  • Arabic

Dubai's new homes are shrinking as developers scramble to build more units amid rising land prices, pressure for affordable bills, and net-zero strategies.

New data shows the average new home is smaller than at any point in the past decade. A recent report from ValuStrat, using Dubai Land Department figures, found the average size of a home sold this year was 1,450 square feet, down from 2,087 square feet in 2021.

In contrast, the average price was Dh1,490 per sq ft – up from Dh889 in 2012 and the highest on record.

Developers like Damac and Emaar recognised that many potential buyers wanted to live in prime areas but couldn’t afford larger units
Wassim Abdallah,
head of off-plan, Betterhomes

With the UAE's plan to be net zero by 2050 and rising land costs, developers are under pressure to build smaller, more energy-efficient units, with lower utility costs.

“The market is becoming less and less affordable, and buyers are getting less for their money at the moment,” said Haider Tuaima, head of real estate research at ValuStrat.

In 2008, at the start of the global financial crisis, one-bedroom units were typically around 1,100 square feet in Dubai’s property market. Today, one-bedroom homes can be as small as 500 square feet, he said.

As a result, home hunters are prioritising practical layouts and affordability over spaciousness. In low-rise apartment districts areas such as Discovery Gardens and The Greens, which are on the metro line and where there has been a rush of home renovations, values have surged.

Since the coronavirus pandemic, Dubai's population has surged, with at least 100,000 new arrivals in 2023 taking the total to about 3.6 million. The city has also seen a spike in demand for home ownership, as rents spiralled.

Wassim Abdallah, head of off-plan and investments at real estate agency Betterhomes, said major developers are reacting to increased demand from first-time buyers who have modest incomes and are seeking smaller downpayments.

“Developers like Damac and Emaar recognised that many potential buyers wanted to live in prime areas but couldn’t afford larger units,” he said. “Instead of lowering prices, they reduced the size of the units, creating a more affordable entry point.”

It can cost Dh2,000 to Dh3,500 per month to cool a three-bed apartment in the summer, according to the Dewa Tariff calculator. However, Mr Abdallah said cheaper bills may be a factor, but not a major one.

While it's true that smaller properties offer savings on utilities, electricity, water and maintenance, these are secondary reasons for purchasing,” he said. “The primary benefit is that these smaller units have created affordability for lower-income buyers in desirable locations developed by master developers.”

Amjad Hariz, chief executive of SEE developers, linked to the SEE Institute Hub of Sustainable Education and Research, told The National that developers were looking to cut the costs of raw materials, and at the same time make more homes more practical.

Renters scramble to get on ladder

In March, Sarah Sayed and her fiancé Mahmoud Obeid were planning to rent a two-bedroom apartment close to their workplace in Silicon Oasis. By August, they had become homeowners and received the keys to their two-bedroom loft.

The apartment, which is part of a new community called Rukan in Dubailand, is 1,700 sq ft in total, with the home spread out over 800 sq ft and the terrace at 900 sq ft.

“It’s very small. I always say it’s a bedroom-and-a-half apartment,” Ms Sayed said. The “half” bedroom is being used as an office/storage space.

Although the market price was roughly Dh1.1 million, the couple were able to buy it for Dh900,000 from a seller who needed to relocate. They put down a Dh178,000 deposit to secure it.

To buy the property, the couple had to make some sacrifices. “I had to let go of credit card limits, sold lots of gold, and requested all our wedding gifts to be cash,” Ms Sayed said.

The buying process was far from smooth. “There were so many additional fees that kept coming up – service charges, admin fees, and other hidden costs we hadn’t planned for.” The fees amounted to approximately Dh50,000, and also included developer charges, trustee fees, and Dubai Land Department (DLD) registration expenses.

Yet, despite the hurdles, the couple are relieved to own their home as rents rise. They also enjoy the community. “I'm really excited to be away from the traffic. There's communities all around with a petrol station outside. It's well connected and has good amenities, it's very secure, people around us are small families, and everything delivers,” she said.

While it will take them 25 years to pay off the mortgage, they see their home as a long-term investment and hope to upgrade to a villa or a town house once their family grows.

Booming market

Dubai’s property market has been booming in recent years on the back of government initiatives such as residency permits for retired and remote workers and the expansion of the 10-year golden visa programme.

Rents and property prices increased in the emirate during the second quarter of this year, according to the latest report from property management company Asteco.

Apartment and villa rental rates increased by 8 per cent and 4 per cent, respectively, while apartment sales prices rose by 5 per cent and villa prices by 8 per cent, Asteco said.

Dubai Land Department registered 32,109 transactions in the second quarter of this year, up 32 per cent compared to the same period last year. The total sales value surged 23 per cent year-on-year to Dh63 billion.

With Dubai's population projected to reach five million by 2030, demand is likely to remain strong. The population is “growing considerably, with talks of 100,000 to 150,000 new people arriving each year”, Mario Volpi, real estate veteran and head of brokerage at Novvi Properties, told The National. This growth tips the demand in the developers’ favour, creating a mix of new renters and buyers to absorb the number of units being delivered, he said.

A recent report by Betterhomes revealed that long-term residency in Dubai is on the rise, with 89 per cent of residents planning to stay in the city for more than five years and 66 per cent intending to remain for over a decade. This trend is driving developers to focus on functionality and affordability rather than space, it said.

“We’re seeing homes get smaller, but it’s primarily about maintaining affordability amidst rising land and building costs,” said Elsa Angelo, marketing specialist at Betterhomes.

Mr Volpi also agreed that the shift towards smaller homes is a direct response to increased construction and land costs.

“Developers are building smaller units to keep the overall price tag affordable for buyers, even if it means compromising on square footage,” he said.

To maximise land use, developers are turning to more compact designs. “Ten years ago, a developer might have built six houses on a plot; today, they build 10,” Thomas Paulson, sales director at Haus & Haus, said.

People will still choose to live in smaller homes if it is more affordable because not everyone can afford the rising costs of larger villas or town houses, he added.

Also, when compared with cities like Hong Kong, Singapore, London, or New York, Dubai still offers a lot more value for money, according to Mr Volpi.

“A million dollars will buy you far more square footage here than it would in any of those cities,” he said. “In the UK, a two-bedroom cottage might be 800 square feet over two floors. That’s normal. Here in Dubai, 800 square feet used to be the size of a one-bedroom, and in some cases, it still is, but more often you’re looking at much smaller units.

“In the end, a three-bedroom house is still a three-bedroom house, even if the rooms are smaller than before,” said Mr Volpi. “So, the strategy of building smaller houses seems to work. After all, it is up to the buyer what they wish to do with the space,” he said.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: October 22, 2024, 2:57 PM