OSN had a 30 per cent increase in subscribers last year, reaching 734,000 households across the region, 29 per cent of them in the UAE. Jaime Puebla / The National
OSN had a 30 per cent increase in subscribers last year, reaching 734,000 households across the region, 29 per cent of them in the UAE. Jaime Puebla / The National
OSN had a 30 per cent increase in subscribers last year, reaching 734,000 households across the region, 29 per cent of them in the UAE. Jaime Puebla / The National
OSN had a 30 per cent increase in subscribers last year, reaching 734,000 households across the region, 29 per cent of them in the UAE. Jaime Puebla / The National

Pay-TV operator OSN scraps plans for an initial public offering


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The Dubai based pay-TV operator OSN is abandoning a plan to sell shares in an initial public offering.

A spokesman confirmed that the company was no longer seeking to list but refused to provide further comment.

“There are no plans for an IPO,” said Olivier Sage, chief financial officer at OSN said in an earlier interview with Bloomberg. “We want to focus on growing our business and growing our subscriber base.”

Kuwait Projects Company (Kipco) which owns a 60.5 per cent stake in OSN, hired the private investment bank Rothschild to advise on the IPO back in June. Earlier this week, Arqaam Capital revised its valuation from US$2.5 billion to $4.3bn because of the growth expected in the pay-TV sector.

“They’re growing very quickly and the margin is rapidly expanding. If you take that into account in two or three years those multiples will sink in and it will be easier to do an IPO. They still have years of growth,” said Jaap Meijer, an analyst at Arqaam Capital.

“We believe it would be better for Kipco to wait with an IPO or a partial sale, as it continues to grow its subscriber base by over 20 per cent … and margin is expanding very quickly.” It still should be able to show consistent high double-digit growth over the next decade, in our view,” added Mr Meijer.

But the decision has come as a surprise to some analysts given the improvement in investor sentiment.

“Honestly today the market conditions are positive and there is liquidity in the market,” said Mohammed Ali Yasin, head of brokerage at Shuaa Securities. “We really need to sit with the investment banks and see what is preventing those companies from coming to the market and listing.”

In August, OSN acquired Pehla Media & Entertainment, bringing its channel offerings up to 140. It is now focusing on growth in Qatar and has intentions to enter the Libyan market.

Last year, OSN had a 30 per cent increase in subscribers – reaching 734,000 households across the region, 29 per cent of them in the UAE.

Arqaam said OSN’s revenues grew 24 per cent and its subscriber base grew 22 per cent during the first nine months of this year.

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

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