A Deal Too Far

Now, I'm all for a good deal.

But you have to admit the plethora of deal-sharing websites that have sprung up in the past couple of years has been a little overwhelming. From

to

and

and many, many more, the market has become saturated with tempting coupon offers. And even banks are joining the bargain-loving bandwagon.

This week,

, the Ras Al Khaimah-based lender, announced it was offering its customers discounted deals through a new platform modelled on the daily-deal website concept. Offering exclusive weekly offers, including buy one get one free vouchers, the bank says the idea is its way of rewarding loyal customers.

While I have been a regular user of

over the years, there is a case of too much of a good thing. In my opinion, there are simply too many deals and not enough time to sift through them all, which almost wipes off the value of the offers available. Try and book a table at a restaurant offering 50 per cent off and you'll find the entire month is booked up. Or attempt to redeem that killer spa deal and you the only available slot is on a Monday at 9.30pm in three weeks' time.

But ignore the deals at your peril.

After all, you don't want to pay full price for something - nobody does that anymore.