Ken Fisher is the founder, executive chairman and co-chief investment officer of Fisher Investments, a global investment adviser with $285 billion of assets under management
April 01, 2025
How should you posture your stocks now? My 2025 forecast points to a stunningly strong, Europe-led year, with excessively dour European sentiment helping stocks with positive surprises ahead.
To capitalise on this, portfolio positioning is key – with stark differences from recent years. Let me show you what I mean.
While managing any portfolio, anytime, anywhere, always remember rule number one: Use a benchmark. Always! What is that? Any big, broad, market capitalisation-weighted index – one giving greater clout to stocks with greater market value. (Avoid “price-weighted” indexes like America’s Dow or Japan’s Nikkei, which both weigh constituents solely by share price.)
Broader benchmarks maximise opportunities and diversification. Example: the MSCI All-Country World Index (ACWI) includes more than 2,500 stocks across 23 developed markets and 24 emerging markets, including the UAE. That becomes your blueprint. How you vary from it sets your trade-off of risk relative to the global market versus your potential upside.
The world’s regional weightings may surprise you. Including Japan, the Asia-Pacific region overall is only about 16 per cent of the world’s market value. Europe is just 15 per cent, while America comprises a whopping 65 per cent. The rest? Mostly Canada, the Middle East and Latin America. Use these weights as your baseline, then tweak to fit your world view.
Hence, even in a Europe-led year, diversifying means having many of your stocks from outside Europe. Remember, you – and I – can always be wrong! Diverging too much from your benchmark ramps up risk. So, overweight Europe and underweight America. But don’t go wild.
Picking within these geographies is key. In 2023 and last year, the US led. Why? Big growth-orientated stocks within tech and tech-like communication services sectors comprise 39 per cent of US market cap, dwarfing the rest of the world’s 16 per cent. This turbocharged US returns. Such firms are less than 9 per cent of Europe’s market cap, though. No turbocharge.
Europe has few growth stocks overall, outside luxury goods … and those struggled last year as customers cut back – particularly in Asia. While world stocks returned 17.5 per cent overall last year (in USD), luxury goods stocks fell 9.5 per cent. That and a lack of big, growthy tech meant Europe lagged big time the past two years – returning a total of 22.2 per cent (in USD) in 2023 and 2024, while US stocks soared 57.6 per cent.
Now, that changes. As Europe leads, its dominant sectors and styles will soar. Europe is mostly value-orientated stocks – cyclical stocks that lead when economic expectations are too dour. That is now, as my forecast showed.
Financials and industrials – 41 per cent of European market cap – are offensive value heavyweights. Value is also scattered throughout consumer discretionary (think autos) and health care. These categories are your offensive value menu.
Where to seek exposure? Britain has ample financials – 15 per cent in banks alone! France, Italy, Spain and Switzerland offer more. Autos? Think Germany, Italy and France. Industrials, meanwhile, make up 18 per cent of European market cap. Germany, Sweden, Britain and France have the most exposure.
Health care can also provide offensive value, but not always. Categories like medical devices and pharmaceutical firms tilt towards growth-orientated. So be choosy, focusing on the big health care heavyweights in Denmark, Britain and Switzerland.
When Europe and value lead globally, value also leads in the huge swath of the world stock market that is America. It happened in the mid-2000s bull market. And during Europe’s brief 2012 leadership burst as the eurozone rebounded from its sovereign debt crisis. And now!
Through March 24, Europe is up 13.4 per cent year to date in USD, trouncing the ACWI’s 1.5 per cent. US stocks are down 1.8 per cent in USD, with US value up 3.2 per cent and US growth down 6.1 per cent. US tech is down more. It is a huge risk to skip America totally … too big. So, tilt your American stocks towards value.
Everywhere worldwide, dial down tech and growth-orientated categories and overweight value … maybe 65 per cent value and 35 per cent growth (to not take too much risk against the world).
Categories doing well in Europe should also do well globally. Japan offers oodles of autos and industrials. Hong Kong is 50 per cent financials by market cap!
But not all value is created equal. Consumer staples, utilities and real estate are defensive areas, likely to lag in any bull market year. Energy and materials likely lag, too. They are value heavyweights, but both move with oil and commodity prices. Abundant supply and slow-growing global demand are headwinds for them. Hence, their recent, sentiment-fuelled global leadership looks fleeting.
Own some in case things go awry. But focus on offensive value-orientated stocks for big gains as 2025 progresses.
Goalkeepers: Francis Uzoho, Ikechukwu Ezenwa, Daniel Akpeyi Defenders: Olaoluwa Aina, Abdullahi Shehu, Chidozie Awaziem, William Ekong, Leon Balogun, Kenneth Omeruo, Jamilu Collins, Semi Ajayi Midfielders: John Obi Mikel, Wilfred Ndidi, Oghenekaro Etebo, John Ogu Forwards: Ahmed Musa, Victor Osimhen, Moses Simon, Henry Onyekuru, Odion Ighalo, Alexander Iwobi, Samuel Kalu, Paul Onuachu, Kelechi Iheanacho, Samuel Chukwueze
On Standby: Theophilus Afelokhai, Bryan Idowu, Ikouwem Utin, Mikel Agu, Junior Ajayi, Valentine Ozornwafor
UAE currency: the story behind the money in your pockets
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
THREE POSSIBLE REPLACEMENTS
Khalfan Mubarak
The Al Jazira playmaker has for some time been tipped for stardom within UAE football, with Quique Sanchez Flores, his former manager at Al Ahli, once labelling him a “genius”. He was only 17. Now 23, Mubarak has developed into a crafty supplier of chances, evidenced by his seven assists in six league matches this season. Still to display his class at international level, though.
Rayan Yaslam
The Al Ain attacking midfielder has become a regular starter for his club in the past 15 months. Yaslam, 23, is a tidy and intelligent player, technically proficient with an eye for opening up defences. Developed while alongside Abdulrahman in the Al Ain first-team and has progressed well since manager Zoran Mamic’s arrival. However, made his UAE debut only last December.
Ismail Matar
The Al Wahda forward is revered by teammates and a key contributor to the squad. At 35, his best days are behind him, but Matar is incredibly experienced and an example to his colleagues. His ability to cope with tournament football is a concern, though, despite Matar beginning the season well. Not a like-for-like replacement, although the system could be adjusted to suit.
TWISTERS
Director: Lee Isaac Chung
Starring: Glen Powell, Daisy Edgar-Jones, Anthony Ramos
Bournemouth 0-4 Liverpool
Arsenal 1-0 Huddersfield Town
Burnley 1-0 Brighton
Manchester United 4-1 Fulham
West Ham 3-2 Crystal Palace
Saturday fixtures:
Chelsea v Manchester City, 9.30pm (UAE)
Leicester City v Tottenham Hotspur, 11.45pm (UAE)
Cricket World Cup League 2
UAE results Lost to Oman by eight runs Beat Namibia by three wickets Lost to Oman by 12 runs Beat Namibia by 43 runs
UAE fixtures Free admission. All fixtures broadcast live on icc.tv
Tuesday March 15, v PNG at Sharjah Cricket Stadium Friday March 18, v Nepal at Dubai International Stadium Saturday March 19, v PNG at Dubai International Stadium Monday March 21, v Nepal at Dubai International Stadium
Du Football Champions
The fourth season of du Football Champions was launched at Gitex on Wednesday alongside the Middle East’s first sports-tech scouting platform.“du Talents”, which enables aspiring footballers to upload their profiles and highlights reels and communicate directly with coaches, is designed to extend the reach of the programme, which has already attracted more than 21,500 players in its first three years.
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
The specs
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The biog
Family: Parents and four sisters
Education: Bachelor’s degree in business management and marketing at American University of Sharjah
A self-confessed foodie, she enjoys trying out new cuisines, her current favourite is the poke superfood bowls
Likes reading: autobiographies and fiction
Favourite holiday destination: Italy
Posts information about challenges, events, runs in other emirates on the group's Instagram account @Anagowrunning
Has created a database of Emirati and GCC sportspeople on Instagram @abeermk, highlight: Athletes
Apart from training, also talks to women about nutrition, healthy lifestyle, diabetes, cholesterol, blood pressure