Jeremy Lin of the Los Angeles Lakers joined the Whistle Sports Network, bringing his YouTube channel with almost 400,000 subscribers to the sports-focused digital media platform started eight months ago.
Mr Lin, a Harvard University graduate and the first Taiwanese-American to play in the National Basketball Association (there has never been a Chinese-American in the league), said the partnership will help expand his YouTube presence and interaction with fans.
“Society is moving towards digital, social and away from some of the older straight-up TV and movies,” Mr Lin, who spent the past two NBA seasons with the Houston Rockets after a season with the New York Knicks, said by phone. “You see a lot of online and social media celebrities getting endorsements and opening their own stores. In the digital sports realm, it’s a great partnership for both of us. What we’re doing is groundbreaking.”
Mr Lin, 26, received an undisclosed equity stake in the company, which has New York Yankees shortstop Derek Jeter and Denver Broncos quarterback Peyton Manning among its investors. He is the first athlete from one of the four major US professional sports leagues to join as a content partner.
The Whistle Sports Network has partnerships with the NBA, Major League Baseball, the National Football League, US PGA Tour, Nascar and Major League Soccer as well as content producers such as Dude Perfect, whose sports-themed YouTube channel, has almost 3.5 million subscribers.
“If you look at other NBA players, they don’t really have YouTube channels, they’re reposting other videos or they might be a video here or there,” Mr Lin said. “We want to further push this social movement that we’ve been trying to create.” Mr Lin said he’s one of the few NBA players with a YouTube channel and created it mainly to connect with fans.
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The specs: Volvo XC40
Price: base / as tested: Dh185,000
Engine: 2.0-litre, turbocharged in-line four-cylinder
Gearbox: Eight-speed automatic
Power: 250hp @ 5,500rpm
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Overview
What: The Arab Women’s Sports Tournament is a biennial multisport event exclusively for Arab women athletes.
When: From Sunday, February 2, to Wednesday, February 12.
Where: At 13 different centres across Sharjah.
Disciplines: Athletics, archery, basketball, fencing, Karate, table tennis, shooting (rifle and pistol), show jumping and volleyball.
Participating countries: Algeria, Bahrain, Comoros, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Saudi Arabia, Sudan, Syria, Tunisia, Qatar and UAE.
Volvo ES90 Specs
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Specs
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Killing of Qassem Suleimani
Profile
Name: Carzaty
Founders: Marwan Chaar and Hassan Jaffar
Launched: 2017
Employees: 22
Based: Dubai and Muscat
Sector: Automobile retail
Funding to date: $5.5 million
The specs
Engine: 3.5-litre V6
Power: 272hp at 6,400rpm
Torque: 331Nm from 5,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.7L/100km
On sale: now
Price: Dh149,000
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
