• 2. Apple - The value of Apple, which had held the top spot for the past three years, fell 20 per cent to $147.8 billion last year. Robert Galbraith / Reuters
    2. Apple - The value of Apple, which had held the top spot for the past three years, fell 20 per cent to $147.8 billion last year. Robert Galbraith / Reuters
  • 3. IBM - IBM’s value slipped to $107.5 billion last year. Fabian Bimmer / AP Photo
    3. IBM - IBM’s value slipped to $107.5 billion last year. Fabian Bimmer / AP Photo
  • 4. Microsoft - Microsoft's brand value rose 229% to $90 billion. Microsoft claimed the top spot in 2006. Brendan McDermid / Reuters
    4. Microsoft - Microsoft's brand value rose 229% to $90 billion. Microsoft claimed the top spot in 2006. Brendan McDermid / Reuters
  • 5. McDonald's - The fastfood chain's value dipped 5 per cent to $85.7 billion last year. McDonald’s will have about half of its roughly 35,400 units remodeled by the end of 2014. Maxim Sipenkov / EPA
    5. McDonald's - The fastfood chain's value dipped 5 per cent to $85.7 billion last year. McDonald’s will have about half of its roughly 35,400 units remodeled by the end of 2014. Maxim Sipenkov / EPA
  • 6. Coca-Cola - The brand’s value rose 5 per cent to $67.7 billion in 2013. Demographics, health issues and changing tastes continued to pressure the soft drinks sector, even in fast growing markets. Mike Blake / Reuters
    6. Coca-Cola - The brand’s value rose 5 per cent to $67.7 billion in 2013. Demographics, health issues and changing tastes continued to pressure the soft drinks sector, even in fast growing markets. Mike Blake / Reuters
  • 7. Visa - Visa's value rose by 41 per cent to $79 billion last year. Jonathan Ernst / Reuters
    7. Visa - Visa's value rose by 41 per cent to $79 billion last year. Jonathan Ernst / Reuters
  • 8. AT&T - The brand's value rose 3 per cent to $77.8 billion. Lisa Poole / AP Photo
    8. AT&T - The brand's value rose 3 per cent to $77.8 billion. Lisa Poole / AP Photo
  • 9. Marlboro - Marlboro's value slipped 3 per cent to $67 billion. Joe Raedle / Getty Images / AFP
    9. Marlboro - Marlboro's value slipped 3 per cent to $67 billion. Joe Raedle / Getty Images / AFP
  • 10. Amazon - The first retailer to enter the Top 10. Amazon's value rose 41 per cent to $64 billion. Fabrizio Bensch / Reuters
    10. Amazon - The first retailer to enter the Top 10. Amazon's value rose 41 per cent to $64 billion. Fabrizio Bensch / Reuters

Business

In pictures: World’s most valuable brands 2014

Liz Claus

May 24, 2014

  • English
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Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand study done by Millward Brown for WPP.

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