Abu Dhabi Investment Office will provide financial and non-financial incentives to aquaculture company Pure Salmon to set up operations in the emirate. Victor Besa / The National
Abu Dhabi Investment Office will provide financial and non-financial incentives to aquaculture company Pure Salmon to set up operations in the emirate. Victor Besa / The National
Abu Dhabi Investment Office will provide financial and non-financial incentives to aquaculture company Pure Salmon to set up operations in the emirate. Victor Besa / The National
Abu Dhabi Investment Office will provide financial and non-financial incentives to aquaculture company Pure Salmon to set up operations in the emirate. Victor Besa / The National

AgTech company Pure Salmon to set up global headquarters in Abu Dhabi


Fareed Rahman
  • English
  • Arabic

Pure Salmon, a land-based Atlantic salmon aquaculture company, will set up its global headquarters in Abu Dhabi in partnership with Abu Dhabi Investment Office.

The partnership is part of Adio’s Dh2 billion innovation programme and Pure Salmon will receive financial and non-financial incentives from the emirate’s investment entity, Adio said in a statement on Wednesday.

“The introduction of Pure Salmon’s pioneering technology and knowledge to Abu Dhabi’s ecosystem will enhance the emirate’s aquaculture capabilities and create a hub from which new agriculture solutions can proliferate,” said Tariq bin Hendi, director general of Adio.

He added that Adio is committed to "supporting businesses aligned with our mission of advancing regional and global innovation".

Abu Dhabi is aiming to attract innovation-driven companies to strengthen its agriculture technology ecosystem as food security challenges emerge globally during the coronavirus pandemic.

India-based start-up FreshToHome also received financial and non-financial incentives from Adio in December last year.

Pure Salmon is a portfolio company of private equity funds managed by Singapore-based 8F Asset Management.

It uses Recirculating Aquaculture System (RAS) technology to sustainably farm fresh, traceable and healthy Atlantic salmon in proximity to end consumers, which reduces lengthy transport requirements and the company's carbon footprint, while lowering natural resource consumption.

The partnership with Adio is expected to help Pure Salmon hire new staff and expand its operations as it aims for 260,000 tonnes of salmon production per year, according to Adio.

The company’s Abu Dhabi headquarters will manage global production centres in Poland, Japan, the US and France, it said.

Adio, the government entity responsible for attracting and facilitating investment in Abu Dhabi, provides support to innovation-led ventures in sectors including information and communications technology, health services, biopharma and tourism.

Its innovation programme is part of the Dh50bn Ghadan 21 Initiative, a three-year plan to boost the emirate's non-oil economy.

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Director: Joseph Kosinski

Rating: 4/5

Bookshops: A Reader's History by Jorge Carrión (translated from the Spanish by Peter Bush),
Biblioasis

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

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Three ways to limit your social media use

Clinical psychologist, Dr Saliha Afridi at The Lighthouse Arabia suggests three easy things you can do every day to cut back on the time you spend online.

1. Put the social media app in a folder on the second or third screen of your phone so it has to remain a conscious decision to open, rather than something your fingers gravitate towards without consideration.

2. Schedule a time to use social media instead of consistently throughout the day. I recommend setting aside certain times of the day or week when you upload pictures or share information. 

3. Take a mental snapshot rather than a photo on your phone. Instead of sharing it with your social world, try to absorb the moment, connect with your feeling, experience the moment with all five of your senses. You will have a memory of that moment more vividly and for far longer than if you take a picture of it.

Which honey takes your fancy?

Al Ghaf Honey

The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year

Sidr Honey

The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest

Samar Honey

The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

Brief scores:

Juventus 3

Dybala 6', Bonucci 17', Ronaldo 63'

Frosinone 0

Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

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World Cup 2022 qualifier

UAE v Indonesia, Thursday, 8pm

Venue: Al Maktoum Stadium, Dubai

Thank You for Banking with Us

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Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum

Rating: 4/5

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BMW M5 specs

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Power: 727hp

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Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

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Range: Up to 610km

Power: 905hp

Torque: 985Nm

Price: From Dh439,000

Available: Now

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Surianah's top five jazz artists

Billie Holliday: for the burn and also the way she told stories.  

Thelonius Monk: for his earnestness.

Duke Ellington: for his edge and spirituality.

Louis Armstrong: his legacy is undeniable. He is considered as one of the most revolutionary and influential musicians.

Terence Blanchard: very political - a lot of jazz musicians are making protest music right now.

Updated: August 18, 2021, 12:53 PM