Companies are implementing new technologies faster than ever in the race to remain competitive, often without understanding the inherent risks.
In response to a growing need to raise awareness about the risks associated with artificial intelligence, the World Economic Forum, together with the Centre for the Fourth Industrial Revolution Network Fellows from Accenture, BBVA, IBM and Suntory Holdings, worked with more than 100 companies and technology experts over the past year to create the 'Empowering AI Toolkit'. Developed with the structure of a company board meeting in mind, the toolkit provides a framework for mapping AI policy to company objectives and priorities.
Any board director reading through WEF's Empowering AI Toolkit will find it valuable not because it delivers any silver bullets, but because it can provide much-needed context and direction to AI policy discussions - without having to hire expensive consultants.
The new framework identifies seven priorities, like brand strategy and cybersecurity, to be considered from an ethics, risk, audit and governance point of view. The toolkit was designed to mimic how board committees and organisations typically approach ethics, policy and risk.
Artificial intelligence promises to solve some of the most pressing issues faced by society, from ensuring fairer trade and reducing consumer waste, to predicting natural disasters and providing early diagnosis for cancer patients. But scandals such as big data breaches, exposed bias in computer algorithms and new solutions that threaten jobs can destroy brands and stock prices and irreparably damage public trust.
Facebook’s 2018 Cambridge Analytica data crisis opened the world's eyes to the risks of trusting the private sector with detailed personal data. The fact that an otherwise unknown London analytics company had drawn data on 50 million Facebook users without their permission not only drew public backlash, it sent Facebook's market value plunging $50 billion within a week of the episode being reported.
In addition to Facebook's Cambridge Analytica woes, there have been a number of high-profile revelations that artificial intelligence systems used by both government and business have applied hidden bias when informing decisions that affect people's lives. These include a number of cases where algorithms used by big companies in recruitment have been biased based on the race or gender of job candidates.
There is some awareness that new technologies can wreak havoc if not used carefully - but there isn’t enough. And it can challenge corporate boards to predict where a pitfall may present itself on a company’s path to becoming more tech-savvy.
Despite all the warning signs, there remains an "it can't happen here" attitude. Customer experience company Genesys recently asked more than five thousand employers in six countries about their opinions about AI and found that 54 per cent were not concerned about the unethical use of AI in their companies.
Many corporations have established AI working groups, ethics boards and special committees to advise on policy, risks and strategy. A new KPMG survey found that 44 per cent of businesses surveyed claimed to have implemented an AI code of ethics and another 30 per cent said that they are working on one.Since AI is an emerging technology, new risks are emerging too. Any company could use a road map.
One of today's biggest AI risks for corporations is the use of, as WEF calls them, ‘inscrutable black box algorithms’. Simply put, most algorithms work in a manner only understood by the programmers who developed them. These algorithms are often considered to be valuable intellectual property, further reinforcing the need to keep their inner-workings a secret and thus removed from scrutiny and governance.
There are already a number of collaborations, groups and institutes that are helping to address some of these issues. The non-profit coalition Partnership on AI, founded by tech giants Amazon, DeepMind, Facebook, Google, IBM and Microsoft, was established to research best practices to ensure that AI systems serve society. Last year, Harvard Kennedy School’s Belfer Center for Science and International Affairs convened the inaugural meeting of The Council on the Responsible Use of Artificial Intelligence, bringing together stakeholders from government, business, academia and society to examine policymaking for AI usage.
However, the speed and ubiquitous nature of artificial intelligence mean that even accurately defining certain risks remains a challenge. Even the best policies must allow for change. The good news is that WEF's new AI toolkit is available free-of-charge and so could prove to be of immediate value to commercial policymakers the world over.
Carrington Malin is an entrepreneur, marketer and writer who focuses on emerging technologies