SenseHere is forecasting 100 million unit sales of the Gulf’s first commercial microchip, pending successful tests, over the next five years.
SenseHere is forecasting 100 million unit sales of the Gulf’s first commercial microchip, pending successful tests, over the next five years.
SenseHere is forecasting 100 million unit sales of the Gulf’s first commercial microchip, pending successful tests, over the next five years.
SenseHere is forecasting 100 million unit sales of the Gulf’s first commercial microchip, pending successful tests, over the next five years.

Chip sector takes a leap forward


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The UAE's semiconductor industry took a leap forward this week as a technology firm based in Dubai completed the design of what is likely to be the Gulf's first commercial microchip.

SenseHere, a company working with the American University of Sharjah (AUS), said it was ready to commission a test version of its microchip, which cost US$1.2 million (Dh4.4m) to develop.

If tests are successful, the company is forecasting 100 million unit sales over the next five years.

SenseHere's "mixed signal processor" chip allows for the detection of specific radio signals in areas where there is a lot of interference.

Potential uses include automatic switches to turn off household lights or air conditioning when not needed.

The low-energy, UAE-designed chip could benefit the environment, said Tan Rasab, the chief executive and co-founder of SenseHere.

"Our chip will enable buildings to be more energy efficient," said Mr Rasab.

"If a room is unoccupied, the air conditioning can be automatically adjusted, and the lighting can be switched off. What we've designed is a way those signals can be detected."

The company hopes to start producing the chip commercially within a year.

Mr Rasab said the company had been in discussions with the Advanced Technology Investment Company (Atic), which is owned by the Abu Dhabi Government, over the manufacture of the chip. Atic owns almost 90 per cent of Globalfoundries, which is planning to build a $6 billion to $8bn chip-manufacturing plant in the UAE capital, which is set to start operations in 2015.

However, Mr Rasab said the company would not wait until 2015 to begin production - and the chips would probably be made in China or Taiwan.

Brian Lott, the executive director of communication at Atic, confirmed discussions with SenseHere had taken place - and said the chip achievement was good news for the UAE's nascent microchip industry.

"It is extremely encouraging to see the growing interest in the semiconductor industry take root in the UAE," said Mr Lott.

When SenseHere's chips hit the market, Mr Rasab expects demand from China, India, the Middle East and Africa.

"We're talking about a potential market of three billion households," he said. "We expect to sell at least 100 million chips over the next five years. We expect to hit revenues of around $60m to $70m."

The production cost will be between $1 and $1.30 per chip, which the company expects to sell for $2.50.

Crucially, the SenseHere chip is very energy efficient - which means batteries last longer.

"Imagine the Burj Khalifa, which may have 10,000 sensors embedded into the [building's] fabric, and somebody has to change the battery every two to three years. The costs mounts up," said Mr Rasab.

SenseHere holds the patent for the chip. Michael Castle, the chief technology officer and co-founder at SenseHere, designed the initial architecture of the chip - but said AUS could benefit from future royalty payments.

"The team at AUS developed the chip and carried out simulations to prove the chip will meet the specifications," he said. "If, in the future, the production chips uses [technology] developed and owned by AUS then SenseHere will pay royalties."

Dr Lutfi Albasha, a professor in microelectronic design at AUS, is confident the chip will pass the testing phase.

"We're very optimistic that it will work," he said.

The bio

Job: Coder, website designer and chief executive, Trinet solutions

School: Year 8 pupil at Elite English School in Abu Hail, Deira

Role Models: Mark Zuckerberg and Elon Musk

Dream City: San Francisco

Hometown: Dubai

City of birth: Thiruvilla, Kerala

Gender pay parity on track in the UAE

The UAE has a good record on gender pay parity, according to Mercer's Total Remuneration Study.

"In some of the lower levels of jobs women tend to be paid more than men, primarily because men are employed in blue collar jobs and women tend to be employed in white collar jobs which pay better," said Ted Raffoul, career products leader, Mena at Mercer. "I am yet to see a company in the UAE – particularly when you are looking at a blue chip multinationals or some of the bigger local companies – that actively discriminates when it comes to gender on pay."

Mr Raffoul said most gender issues are actually due to the cultural class, as the population is dominated by Asian and Arab cultures where men are generally expected to work and earn whereas women are meant to start a family.

"For that reason, we see a different gender gap. There are less women in senior roles because women tend to focus less on this but that’s not due to any companies having a policy penalising women for any reasons – it’s a cultural thing," he said.

As a result, Mr Raffoul said many companies in the UAE are coming up with benefit package programmes to help working mothers and the career development of women in general. 

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The biog

Date of birth: 27 May, 1995

Place of birth: Dubai, UAE

Status: Single

School: Al Ittihad private school in Al Mamzar

University: University of Sharjah

Degree: Renewable and Sustainable Energy

Hobby: I enjoy travelling a lot, not just for fun, but I like to cross things off my bucket list and the map and do something there like a 'green project'.