The front page of The Daily, an electronic newspaper designed for the iPad. AFP PHOTO/Stan HONDA
The front page of The Daily, an electronic newspaper designed for the iPad. AFP PHOTO/Stan HONDA

Arab world ready for advertising in tablet form



Publications designed specifically for 'tablet' devices like the iPad would be a hit with advertisers in the Arab world, according to a senior media executive.

Dani Richa, the group president for the MENA region at advertising agency Impact BBDO, said that regional versions of publications such as The Daily, which was launched last week by Rupert Murdoch, would be popular with local advertisers.

"When you're holding the tablet or the iPad... if you put the brand at the centre of it, I think you will create connections with your brand and the consumer that were never [there] before," said Mr Richa.

"There is [demand], definitely... Whether it's a service industry, or promoting a banking product, or whether it's a soft drink."

Rupert Murdoch's The Daily was launched last week at an event at the Guggenheim museum in New York. Annual subscriptions for the iPad-only "newspaper" cost $39.99, while weekly subscriptions will cost 99 cents.

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The product will also take advertising: the title is available free through a sponsorship deal with Verizon. Mr Murdoch reportedly said at the event that the decision to charge for the application will help "draw a better class of advertiser and a better rate".

The publication, which has been called "a national newspaper", boasts multimedia features including video, 360-degree photographs and options to share articles on Facebook and Twitter.

The project has reportedly cost $30 million to develop and will operate at a cost of $500,000 a week to cover editorial and production expenses.

Adrian Drury, an analyst at Ovum, points out that iPad publishers face giving up a proportion of their subscription revenue to Apple.

"News Corp will be playing by Apple's rules and processing subscriptions through the in-app payment functionality and paying a revenue share in the process," wrote Mr Drury. "The specific terms News Corp have negotiated are unknown, but every other publisher now faces paying 30 per cent of their hard won iOS [Apple's mobile operating system] application subscription revenue to Apple," wrote Mr Drury.

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When: The one-off Test starts on Friday, May 11
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Studied up to grade 12 in Vatanappally, a village in India’s southern Thrissur district

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His dream is to continue working as a social worker and help people

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Keeps the diaries in his car to remember his journey in the Emirates

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Deep in a provincial region of northwestern Turkey, it looks like a mirage - hundreds of luxury houses built in neat rows, their pointed towers somewhere between French chateau and Disney castle.

Meant to provide luxurious accommodations for foreign buyers, the houses are however standing empty in what is anything but a fairytale for their investors.

The ambitious development has been hit by regional turmoil as well as the slump in the Turkish construction industry - a key sector - as the country's economy heads towards what could be a hard landing in an intensifying downturn.

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May 9, v Malaysia
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Some of Darwish's last words

"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008

His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.

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Adel Esmat (translated by Mandy McClure)

Hoopoe