Rotana's Centro hotel at Al Barsha offers loyalty programmes to guests.
Rotana's Centro hotel at Al Barsha offers loyalty programmes to guests.
Rotana's Centro hotel at Al Barsha offers loyalty programmes to guests.
Rotana's Centro hotel at Al Barsha offers loyalty programmes to guests.

Al Barsha haven for the budget conscious


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The Al Barsha area, where a room can easily be found for less than US$100 (Dh367) a night, is becoming a budget accommodation centre in "new Dubai" as hotel companies take advantage of its location and cheaper land prices. Rotana became the latest company to open an economy lodging at the southern end of the Sheikh Zayed Road this week as it launched its Centro hotel, its first under the brand in Dubai. "Barsha is not a prime area," said Arnaud Andrieu, the vice president at CB Richard Ellis Hotels Middle East.

"Therefore, at the time of project study and product definition, developers were able to acquire cheaper land in this area of Dubai and diversify the Dubai hotel room pipeline. "Moreover, seeing the ? development in this community, a five-star hotel in this area would not have made any sense as there is no value for a five-star guest to stay [there], except at Mall of the Emirates." There is a luxury Kempinski hotel connected to the mall and a high-end Pullman property due to open this year that also has direct access to the shopping centre. But the other accommodation in the surrounding area is largely focused on the budget segment.

A 378-room Citymax budget hotel opened recently in the area. Existing budget properties nearby include two Ibis hotels. There is also a vast number of rooms in the area designed for longer-term guests, including the Grand Belle Vue, Ramee and Layia Oak hotel apartments. Layia Hospitality last month opened the Opal Living Courts hotel apartments in Al Barsha. The Ramada Chelsea Hotel Al Barsha opened in May.

"Barsha is a new area developing more and more, basically around the Mall of the Emirates hub," said Omer Kaddouri, the chief operating officer at Rotana. "It's one of the newer areas to develop and there's still a whole vast empty expanse of land. It's growing out around the mall. "Its proximity to the business areas Media City and Internet City, as well as the metro, make Al Barsha particularly convenient. Investors realised there was what they saw to be a saturation of five-star hotels in Dubai."

But Mr Kaddouri said he thought there was enough business for all the properties. "Business travel and accommodation for the budget-conscious executive is increasingly important," he said. "We feel that the three-star budget is an underserved segment." Mr Kaddouri said being part of the Rotana chain would help the new Centro compete as it could generate business through the network and loyalty programmes.

Such hotels would also act as a "magnet" to attract a wider range of travellers to the emirate, which has long been associated with expensive hotels and was priced out of many people's budgets, he said. "Dubai has become more affordable for people around the world," said Mr Kaddouri. "Dubai is no longer a city only for the rich." The Abu Dhabi-based hotel management company plans to have 25 Centro hotels across the region within five years. The first Centro hotel opened on Yas Island in October and a hotel under the brand is expected to open at Sharjah International Airport in November.

The company has plans to open another hotel under the brand on Airport Road in the capital, and one at the Capital Centre development. @Email:rbundhun@thenational.ae

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Infiniti QX80 specs

Engine: twin-turbocharged 3.5-liter V6

Power: 450hp

Torque: 700Nm

Price: From Dh450,000, Autograph model from Dh510,000

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The specs

Engine: Turbocharged four-cylinder 2.7-litre

Power: 325hp

Torque: 500Nm

Transmission: 10-speed automatic

Price: From Dh189,700

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The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
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Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

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COMPANY%20PROFILE
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The biog

Hobby: Playing piano and drawing patterns

Best book: Awaken the Giant Within by Tony Robbins

Food of choice: Sushi  

Favourite colour: Orange

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
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  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
Hamilton profile

Age 32

Country United Kingdom

Grands Prix entered 198

Pole positions 67

Wins 57

Podiums 110

Points 2,423

World Championships 3

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

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UAE currency: the story behind the money in your pockets
How much do leading UAE’s UK curriculum schools charge for Year 6?
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  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
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*Annual tuition fees covering the 2024/2025 academic year

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Profile of Udrive

Date started: March 2016

Founder: Hasib Khan

Based: Dubai

Employees: 40

Amount raised (to date): $3.25m – $750,000 seed funding in 2017 and a Seed round of $2.5m last year. Raised $1.3m from Eureeca investors in January 2021 as part of a Series A round with a $5m target.