Advertising to fly high in Dubai



JCDecaux Dicon, a subsidiary of a multinational outdoor advertising giant based in France has won an exclusive contract for a new concourse at Dubai International Airport, offering its clients access to the attention of up to 19 million passengers a year.

Concourse 3, which is to be used exclusively by Emirates Airline, is scheduled to open in the first quarter of next year, and will include 33 aircraft access points, two luxury hotels and shops covering 11,000 square metres.

A value for the advertising deal has not been disclosed. Advertising revenue is to help to fund further airport expansion plans in Dubai.

"The advertising environment in Concourse 3 is a key part of this major project to ensure a stimulating airport environment," said Eugene Barry, the senior vice president, commercial, for Dubai Airports.

"It also plays a vital role in boosting non-aeronautical revenues to fund further airport development. JCDecaux Dicon has fully demonstrated its capability at Dubai International to deliver powerful advertising solutions for the world's leading brands, and we are pleased to extend our commercial partnership to the new concourse."

Concourse 3 will have 11 floors and a capacity of 19 million passengers a year, boosting Dubai International's total annual capacity to 75 million passengers.

Dubai International is the world's fourth-busiest airport in terms of international passengers, with traffic forecast to increase by 11 per cent this year to 56.5 million passengers.

JCDecaux Dicon, which is a 75/25 joint venture between JCDecaux and its local partner Dicon, is already the exclusive advertising partner for the existing facilities at Dubai International Airport. A year and a half ago, it was also signed up as the exclusive partner for the new Dubai World Central airport.

JCDecaux Dicon's portfolio of clients includes Panasonic, Emirates NBD and Clinique.

"We have … been proactively introducing various digital media to meet our clients' needs, and at the same time enhancing the airport environment and passenger experience," said Jean-Charles Decaux, a co-chief executive of JCDecaux.

How the bonus system works

The two riders are among several riders in the UAE to receive the top payment of £10,000 under the Thank You Fund of £16 million (Dh80m), which was announced in conjunction with Deliveroo's £8 billion (Dh40bn) stock market listing earlier this year.

The £10,000 (Dh50,000) payment is made to those riders who have completed the highest number of orders in each market.

There are also riders who will receive payments of £1,000 (Dh5,000) and £500 (Dh2,500).

All riders who have worked with Deliveroo for at least one year and completed 2,000 orders will receive £200 (Dh1,000), the company said when it announced the scheme.

The lowdown

Rating: 4/5

UAE rugby in numbers

5 - Year sponsorship deal between Hesco and Jebel Ali Dragons

700 - Dubai Hurricanes had more than 700 playing members last season between their mini and youth, men's and women's teams

Dh600,000 - Dubai Exiles' budget for pitch and court hire next season, for their rugby, netball and cricket teams

Dh1.8m - Dubai Hurricanes' overall budget for next season

Dh2.8m - Dubai Exiles’ overall budget for next season

COMPANY PROFILE

Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
$3.6 million led by Global Ventures

The Kites

Romain Gary

Penguin Modern Classics

German plea

Ukrainian President Volodymyr Zelenskyy told the German parliament that. Russia had erected a new wall across Europe.

"It's not a Berlin Wall -- it is a Wall in central Europe between freedom and bondage and this Wall is growing bigger with every bomb" dropped on Ukraine, Zelenskyy told MPs.

Mr Zelenskyy was applauded by MPs in the Bundestag as he addressed Chancellor Olaf Scholz directly.

"Dear Mr Scholz, tear down this Wall," he said, evoking US President Ronald Reagan's 1987 appeal to Soviet leader Mikhail Gorbachev at Berlin's Brandenburg Gate.

A QUIET PLACE

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In the box: Nothing Phone (2a), USB-C-to-USB-C cable, pre-applied screen protector, SIM tray ejector tool

Price (UAE): Dh1,199 (8GB/128GB) / Dh1,399 (12GB/256GB)

UAE SQUAD

Ali Khaseif, Mohammed Al Shamsi, Fahad Al Dhanhani, Khalid Essa, Bandar Al Ahbabi, Salem Rashid, Shaheen Abdulrahman, Khalifa Al Hammadi, Mohammed Al Attas, Walid Abbas, Hassan Al Mahrami, Mahmoud Khamis, Alhassan Saleh, Ali Salmeen, Yahia Nader, Abdullah Ramadan, Majed Hassan, Abdullah Al Naqbi, Fabio De Lima, Khalil Al Hammadi, Khalfan Mubarak, Tahnoun Al Zaabi, Muhammed Jumah, Yahya Al Ghassani, Caio Canedo, Ali Mabkhout, Sebastian Tagliabue, Zayed Al Ameri