• IWC Schaffhausen CEO George Kern and Lewis Hamilton visit the IWC booth during the Salon International de la Haute Horlogerie (SIHH) 2015 at the Palexpo on January 20, 2015 in Geneva, Switzerland. Chris Jackson / Getty Images for IWC
    IWC Schaffhausen CEO George Kern and Lewis Hamilton visit the IWC booth during the Salon International de la Haute Horlogerie (SIHH) 2015 at the Palexpo on January 20, 2015 in Geneva, Switzerland. Chris Jackson / Getty Images for IWC
  • A detail of the Excalibur Brocliande watch during Roger Dubuis at the SIHH 2015 Day 1 on January 19, 2015 in Geneva, Switzerland. Samir Hussein / Getty Images for Roger Dubuis
    A detail of the Excalibur Brocliande watch during Roger Dubuis at the SIHH 2015 Day 1 on January 19, 2015 in Geneva, Switzerland. Samir Hussein / Getty Images for Roger Dubuis
  • A man cheks his cellphone next to the stand of German watchmaker A Lange & Soehne. Fabrice Coffrini / AFP
    A man cheks his cellphone next to the stand of German watchmaker A Lange & Soehne. Fabrice Coffrini / AFP
  • An employee of Montblanc owned by Richemont, the world's second-largest luxury goods firm, shows a new watch model on the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking, on January 19, 2015, in Geneva. Fabrice Coffrini / AFP
    An employee of Montblanc owned by Richemont, the world's second-largest luxury goods firm, shows a new watch model on the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking, on January 19, 2015, in Geneva. Fabrice Coffrini / AFP
  • A detail of the Excalibur Spider Skeleton Double Flying Tourbillon watch during Roger Dubuis at the SIHH 2015 Day 1 on January 19, 2015 in Geneva, Switzerland. Samir Hussein / Getty Images for Roger Dubuis
    A detail of the Excalibur Spider Skeleton Double Flying Tourbillon watch during Roger Dubuis at the SIHH 2015 Day 1 on January 19, 2015 in Geneva, Switzerland. Samir Hussein / Getty Images for Roger Dubuis
  • A wristwatch by a French jeweler Van Cleef & Arpels owned by Richemont, the world's second-largest luxury goods firm, is displayed on the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking, on January 19, 2015, in Geneva. Fabrice Coffrini / AFP
    A wristwatch by a French jeweler Van Cleef & Arpels owned by Richemont, the world's second-largest luxury goods firm, is displayed on the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking, on January 19, 2015, in Geneva. Fabrice Coffrini / AFP
  • Employees of Swiss watchmaker Audemars Piguet check a wristwatch. Fabrice Coffrini / AFP
    Employees of Swiss watchmaker Audemars Piguet check a wristwatch. Fabrice Coffrini / AFP
  • An Excalibur model wristwatch by Swiss watchmaker Roger Dubuis. Fabrice Coffrini / AFP
    An Excalibur model wristwatch by Swiss watchmaker Roger Dubuis. Fabrice Coffrini / AFP
  • A detail of the Velvet Haute Couture Mink Fur watch during Roger Dubuis at the SIHH 2015 Day 1. Samir Hussein / Getty Images for Roger Dubuis
    A detail of the Velvet Haute Couture Mink Fur watch during Roger Dubuis at the SIHH 2015 Day 1. Samir Hussein / Getty Images for Roger Dubuis
  • Visitors look at items on display at the stand of Cartier. Fabrice Coffrini / AFP
    Visitors look at items on display at the stand of Cartier. Fabrice Coffrini / AFP
  • Drummers perform during the IWC Gala Dinner during the Salon International de la Haute Horlogerie (SIHH) 2015. Chris Jackson / Getty Images for IWC
    Drummers perform during the IWC Gala Dinner during the Salon International de la Haute Horlogerie (SIHH) 2015. Chris Jackson / Getty Images for IWC
  • An employee of German watchmaker A Lange & Soehne assembles a wristwatch. Fabrice Coffrini / AFP
    An employee of German watchmaker A Lange & Soehne assembles a wristwatch. Fabrice Coffrini / AFP
  • IWC Schaffhausen CEO George Kern attends the IWC Gala Dinner. Chris Jackson / Getty Images for IWC
    IWC Schaffhausen CEO George Kern attends the IWC Gala Dinner. Chris Jackson / Getty Images for IWC

Business

Adriana Lima, Lewis Hamilton turn out at Swiss watchmaking fair – in pictures

Liz Claus

January 21, 2015

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Take a look at the opening day of the Salon International de la Haute Horlogerie (SIHH), a professional fair in fine watchmaking in Geneva.

TechnologyLewis Hamilton