Three out of the five most valuable brands in the Middle East are located in the UAE, according to a report.
Abu Dhabi National Oil Company is ranked on the 2019 Brand Finance Global 500 list as the most valuable Middle East brand at $8.9 billion. Etisalat is valued at $8.3bn on the list, while Etisalat group of companies, with operations in 15 countries, set a record as the first in the Middle East to break the $10bn barrier for its portfolio brand value. Emirates scaled up to a value of $6.3bn from $5.3bn last year and remains the strongest Middle East brand in terms of factors such as customer familiarity and corporate reputation.
“It is a real testament to the leadership of the United Arab Emirates that Emirati brands are leading the charge for the Middle East among the world’s most valuable brands,” said David Haigh, chief executive of Brand Finance, an independent brand valuation and strategy consultancy.
Adnoc, ranked 206th, is the first regional energy company brand to be featured in the list. The company entered the global capital markets two years ago and listed unit Adnoc Distribution in the largest IPO on the Abu Dhabi stock exchange in the past decade.
Adnoc positioning "reflects the realignment of our group of companies, bringing together our people, businesses, products and services, under one powerful Adnoc identity that promotes the scale of our business, the size of our contribution to the UAE and Abu Dhabi, and the extent of our impact," chief executive Dr Sultan Al Jaber told The National.
“Adnoc has been undergoing a significant business transformation, underpinned by strategic partnerships and innovative investments that are key to unlocking greater value across our full portfolio,” he added.
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Read more:
Etisalat brand is the most valuable in the Middle East
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Adnoc among top 10 oil and gas firms worldwide, new ranking finds
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The state-owned company recently opened its first fuel stations in Dubai and Saudi Arabia, and announced plans to increase its oil production capacity to 4 million barrels per day by the end of 2020. Adnoc is also focused on putting the UAE on a path to gas self-sufficiency and to becoming a net exporter of the commodity.
"Being number one in the Middle East is a recognition of both Adnoc’s financial value and our long-term strategic objectives," said Dr Al Jaber. "Our ranking reinforces our global competitiveness, and supports our focus on generating differential returns, unlocking new opportunities, and shaping new value-add partnerships."
Etisalat, which has seen 8 per cent growth in brand value since last year, has retained its position as the most valuable portfolio brand in the region. Operating across Asia, the Middle East and Africa, its portfolio includes Etisalat, Mobily, Ufone, Maroc Telecom and Pakistan Telecommunication. Ranked 226th on the Brand Finance list, the brand has grown its presence internationally with high-profile sports sponsorships of the English Premier League football team Manchester City.
Ranked 329th, Emirates' brand value has grown 18 per cent since last year's listing. In addition, its "brand strength" rating was 85.8 out of 100, making it the strongest in the region. The Brand Finance report highlighted the airline’s world-renowned loyalty programme, flydubai partnership and new passenger routes for further underpinning the brand.
"The inclusion of Adnoc and other UAE companies, like Etisalat and Emirates, in the list of the world’s top 500 most valuable brands is a great source of pride and demonstrates the emergence of globally reputable companies from the UAE," said Dr Al Jaber.
Elsewhere in the region, Saudi Telecom recorded 7 per cent growth in brand value since 2018 to $7.1bn. Globally, the top five most valuable brands are: Amazon; Apple; Google; Microsoft; and Samsung, according to Brand Finance.
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
The Bio
Hometown: Bogota, Colombia
Favourite place to relax in UAE: the desert around Al Mleiha in Sharjah or the eastern mangroves in Abu Dhabi
The one book everyone should read: 100 Years of Solitude by Gabriel Garcia Marquez. It will make your mind fly
Favourite documentary: Chasing Coral by Jeff Orlowski. It's a good reality check about one of the most valued ecosystems for humanity
The Details
Kabir Singh
Produced by: Cinestaan Studios, T-Series
Directed by: Sandeep Reddy Vanga
Starring: Shahid Kapoor, Kiara Advani, Suresh Oberoi, Soham Majumdar, Arjun Pahwa
Rating: 2.5/5
Profile
Name: Carzaty
Founders: Marwan Chaar and Hassan Jaffar
Launched: 2017
Employees: 22
Based: Dubai and Muscat
Sector: Automobile retail
Funding to date: $5.5 million
Killing of Qassem Suleimani
THE CLOWN OF GAZA
Director: Abdulrahman Sabbah
Starring: Alaa Meqdad
Rating: 4/5
STAGE 4 RESULTS
1 Sam Bennett (IRL) Deceuninck-QuickStep - 4:51:51
2 David Dekker (NED) Team Jumbo-Visma
3 Caleb Ewan (AUS) Lotto Soudal
4 Elia Viviani (ITA) Cofidis
5 Matteo Moschetti (ITA) Trek-Segafredo
General Classification
1 Tadej Pogacar (SLO) UAE Team Emirates - 12:50:21
2 Adam Yates (GBR) Teamn Ineos Grenadiers - 0:00:43
3 Joao Almeida (POR) Deceuninck-QuickStep - 0:01:03
4 Chris Harper (AUS) Jumbo-Visma - 0:01:43
5 Neilson Powless (USA) EF Education-Nippo - 0:01:45
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
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Indoor cricket in a nutshell
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
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Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
Brief scores:
Liverpool 3
Mane 24', Shaqiri 73', 80'
Manchester United 1
Lingard 33'
Man of the Match: Fabinho (Liverpool)
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
UAE currency: the story behind the money in your pockets
TOURNAMENT INFO
Fixtures
Sunday January 5 - Oman v UAE
Monday January 6 - UAE v Namibia
Wednesday January 8 - Oman v Namibia
Thursday January 9 - Oman v UAE
Saturday January 11 - UAE v Namibia
Sunday January 12 – Oman v Namibia
UAE squad
Ahmed Raza (captain), Rohan Mustafa, Mohammed Usman, CP Rizwan, Waheed Ahmed, Zawar Farid, Darius D’Silva, Karthik Meiyappan, Jonathan Figy, Vriitya Aravind, Zahoor Khan, Junaid Siddique, Basil Hameed, Chirag Suri
Mohammed bin Zayed Majlis
MATCH INFO
Uefa Champions League semi-final, first leg
Tottenham 0-1 Ajax, Tuesday
Second leg
Ajax v Tottenham, Wednesday, May 8, 11pm
Game is on BeIN Sports
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The specs
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Power: 712hp at 6,100rpm
Torque: 881Nm at 4,800rpm
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AUSTRALIA SQUADS
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ONCE UPON A TIME IN GAZA
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Directors: Tarzan and Arab Nasser
Rating: 4.5/5
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