Adnoc headquarters in Abu Dhabi. Reuters
Adnoc headquarters in Abu Dhabi. Reuters
Adnoc headquarters in Abu Dhabi. Reuters
Adnoc headquarters in Abu Dhabi. Reuters

Adnoc tops Middle East’s most valuable brands, as Etisalat breaks $10bn record


Nada El Sawy
  • English
  • Arabic

Three out of the five most valuable brands in the Middle East are located in the UAE, according to a report.

Abu Dhabi National Oil Company is ranked on the 2019 Brand Finance Global 500 list as the most valuable Middle East brand at $8.9 billion. Etisalat is valued at $8.3bn on the list, while Etisalat group of companies, with operations in 15 countries, set a record as the first in the Middle East to break the $10bn barrier for its portfolio brand value. Emirates scaled up to a value of $6.3bn from $5.3bn last year and remains the strongest Middle East brand in terms of factors such as customer familiarity and corporate reputation.

“It is a real testament to the leadership of the United Arab Emirates that Emirati brands are leading the charge for the Middle East among the world’s most valuable brands,” said David Haigh, chief executive of Brand Finance, an independent brand valuation and strategy consultancy.

Adnoc, ranked 206th, is the first regional energy company brand to be featured in the list. The company entered the global capital markets two years ago and listed unit Adnoc Distribution in the largest IPO on the Abu Dhabi stock exchange in the past decade.

Adnoc positioning "reflects the realignment of our group of companies, bringing together our people, businesses, products and services, under one powerful Adnoc identity that promotes the scale of our business, the size of our contribution to the UAE and Abu Dhabi, and the extent of our impact," chief executive Dr Sultan Al Jaber told The National.

“Adnoc has been undergoing a significant business transformation, underpinned by strategic partnerships and innovative investments that are key to unlocking greater value across our full portfolio,” he added.

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The state-owned company recently opened its first fuel stations in Dubai and Saudi Arabia, and announced plans to increase its oil production capacity to 4 million barrels per day by the end of 2020. Adnoc is also focused on putting the UAE on a path to gas self-sufficiency and to becoming a net exporter of the commodity.

"Being number one in the Middle East is a recognition of both Adnoc’s financial value and our long-term strategic objectives," said Dr Al Jaber. "Our ranking reinforces our global competitiveness, and supports our focus on generating differential returns, unlocking new opportunities, and shaping new value-add partnerships."

Etisalat, which has seen 8 per cent growth in brand value since last year, has retained its position as the most valuable portfolio brand in the region. Operating across Asia, the Middle East and Africa, its portfolio includes Etisalat, Mobily, Ufone, Maroc Telecom and Pakistan Telecommunication. Ranked 226th on the Brand Finance list, the brand has grown its presence internationally with high-profile sports sponsorships of the English Premier League football team Manchester City.

Ranked 329th, Emirates' brand value has grown 18 per cent since last year's listing. In addition, its "brand strength" rating was 85.8 out of 100, making it the strongest in the region. The Brand Finance report highlighted the airline’s world-renowned loyalty programme, flydubai partnership and new passenger routes for further underpinning the brand.

"The inclusion of Adnoc and other UAE companies, like Etisalat and Emirates, in the list of the world’s top 500 most valuable brands is a great source of pride and demonstrates the emergence of globally reputable companies from the UAE," said Dr Al Jaber.

Elsewhere in the region, Saudi Telecom recorded 7 per cent growth in brand value since 2018 to $7.1bn. Globally, the top five most valuable brands are: Amazon; Apple; Google; Microsoft; and Samsung, according to Brand Finance.

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Starring: Nicole Kidman, Liev Schreiber, Jack Reynor

Creator: Jenna Lamia

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  • Option 3: 30% across five years 
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Important questions to consider

1. Where on the plane does my pet travel?

There are different types of travel available for pets:

  • Manifest cargo
  • Excess luggage in the hold
  • Excess luggage in the cabin

Each option is safe. The feasibility of each option is based on the size and breed of your pet, the airline they are traveling on and country they are travelling to.

 

2. What is the difference between my pet traveling as manifest cargo or as excess luggage?

If traveling as manifest cargo, your pet is traveling in the front hold of the plane and can travel with or without you being on the same plane. The cost of your pets travel is based on volumetric weight, in other words, the size of their travel crate.

If traveling as excess luggage, your pet will be in the rear hold of the plane and must be traveling under the ticket of a human passenger. The cost of your pets travel is based on the actual (combined) weight of your pet in their crate.

 

3. What happens when my pet arrives in the country they are traveling to?

As soon as the flight arrives, your pet will be taken from the plane straight to the airport terminal.

If your pet is traveling as excess luggage, they will taken to the oversized luggage area in the arrival hall. Once you clear passport control, you will be able to collect them at the same time as your normal luggage. As you exit the airport via the ‘something to declare’ customs channel you will be asked to present your pets travel paperwork to the customs official and / or the vet on duty. 

If your pet is traveling as manifest cargo, they will be taken to the Animal Reception Centre. There, their documentation will be reviewed by the staff of the ARC to ensure all is in order. At the same time, relevant customs formalities will be completed by staff based at the arriving airport. 

 

4. How long does the travel paperwork and other travel preparations take?

This depends entirely on the location that your pet is traveling to. Your pet relocation compnay will provide you with an accurate timeline of how long the relevant preparations will take and at what point in the process the various steps must be taken.

In some cases they can get your pet ‘travel ready’ in a few days. In others it can be up to six months or more.

 

5. What vaccinations does my pet need to travel?

Regardless of where your pet is traveling, they will need certain vaccinations. The exact vaccinations they need are entirely dependent on the location they are traveling to. The one vaccination that is mandatory for every country your pet may travel to is a rabies vaccination.

Other vaccinations may also be necessary. These will be advised to you as relevant. In every situation, it is essential to keep your vaccinations current and to not miss a due date, even by one day. To do so could severely hinder your pets travel plans.

Source: Pawsome Pets UAE

'Worse than a prison sentence'

Marie Byrne, a counsellor who volunteers at the UAE government's mental health crisis helpline, said the ordeal the crew had been through would take time to overcome.

“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

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2004 Roger Federer

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2011 Novak Djokovic

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2013 Rafael Nadal

2014 Novak Djokovic

2015 Novak Djokovic

2016 Andy Murray

2017 Rafael Nadal

2018 Novak Djokovic

2019 Rafael Nadal

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Rating: 1/5

Banned items
Dubai Police has also issued a list of banned items at the ground on Sunday. These include:
  • Drones
  • Animals
  • Fireworks/ flares
  • Radios or power banks
  • Laser pointers
  • Glass
  • Selfie sticks/ umbrellas
  • Sharp objects
  • Political flags or banners
  • Bikes, skateboards or scooters
Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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Stars:Robert Pattinson

Director:Matt Reeves

Rating: 5/5

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Director: John McPhail

Starring: Ella Hunt, Malcolm Cumming, Mark Benton

Three stars