A Tesla Cybertruck. The company's Model 3 and Y vehicles accounted for 1.7 million deliveries, compared to 85,000 for its other models. AFP
A Tesla Cybertruck. The company's Model 3 and Y vehicles accounted for 1.7 million deliveries, compared to 85,000 for its other models. AFP
A Tesla Cybertruck. The company's Model 3 and Y vehicles accounted for 1.7 million deliveries, compared to 85,000 for its other models. AFP
A Tesla Cybertruck. The company's Model 3 and Y vehicles accounted for 1.7 million deliveries, compared to 85,000 for its other models. AFP

Tesla reports drop in annual deliveries as EV competition increases


Kyle Fitzgerald
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Tesla's annual deliveries dropped for the first time last year, the company reported on Thursday, as the electric vehicle maker faces increasing global competition.

The company delivered roughly 1.79 million vehicles last year, short of the roughly 1.8 million vehicles it delivered in 2023. It delivered a record 495,570 vehicles in the fourth quarter, although it fell short of analysts' estimates of 504,000 to 515,000.

It needed to deliver at least 515,000 electric vehicles in the fourth quarter to surpass its 2023 annual performance.

Tesla's Model 3 and Y vehicles accounted for 1.7 million deliveries, compared to 85,000 for its other models.

Chief executive Elon Musk has maintained that the EV maker “is currently between two major growth waves”, driven by next-generation vehicles, full self-driving and other projects.

Earlier on Thursday, Tesla's chief rival for the EV market BYD reported a surge in sales. The Chinese car maker said it had sold 207,734 electric vehicles in December and 1.76 million for the year.

BYD and other Chinese car makers have been trying to increase their sales outside of China, but have faced roadblocks in other major markets such as the US, which imposed a 100 per cent tariff on Chinese-made EVs. The EU in October also ramped up tariffs on imported Chinese EVs to as much as 45.3 per cent.

Tesla is also facing increased competition from domestic and international car manufacturers including Ford, GM, Volkswagen, Hyundai and Kia. Tesla has responded by cutting prices of the Model Y, X and S.

The company's shares were trading 3.65 per cent lower at $389.12 per share during morning trading. Thursday's report followed a post-election surge for the electric car maker, whose stock ended the year up 63 per cent.

Mr Musk dominated headlines last year, spending $277 million to back president-elect Donald Trump and other Republicans during the US election campaign.

The president-elect rewarded Mr Musk by tapping him to co-lead the newly formed Department of Government Efficiency (or “Doge”), which he said was designed to cut government waste.

Tesla is due to release its fourth-quarter financial results on January 29.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: January 02, 2025, 6:13 PM