Jamaica’s Usain Bolt celebrates his team’s victory at the end of the men’s 4x100-metre relay final at the Rio 2016 Olympic Games. AFP
Jamaica’s Usain Bolt celebrates his team’s victory at the end of the men’s 4x100-metre relay final at the Rio 2016 Olympic Games. AFP
Jamaica’s Usain Bolt celebrates his team’s victory at the end of the men’s 4x100-metre relay final at the Rio 2016 Olympic Games. AFP
Jamaica’s Usain Bolt celebrates his team’s victory at the end of the men’s 4x100-metre relay final at the Rio 2016 Olympic Games. AFP

Usain Bolt moves to trademark his victory pose


Ian Oxborrow
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Usain Bolt, the athlete who won eight Olympic gold medals, has filed an application to trademark his famous victory pose.

The Jamaican sprinter's unique pose became familiar at the 2008 Olympics in Beijing, and he is seeking to create a logo to be used on a range of goods such as eyewear, jewellery, bags, clothing and sporting activities.

“The mark consists of the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upwards,” the US Patent and Trademark Office filing stated.

The filing also states the potential to use the logo for restaurant and bar services with a sports theme.

Mr Bolt already owns a Tracks&Records restaurant chain with outlets in Jamaica. A London venue was opened in 2018 but closed during the Covid-19 pandemic.

“The list is relatively extensive,” Josh Gerben, a Washington-based trademark lawyer who tracks filings by athletes, told Bloomberg.

“The logo could be licensed or he could make those products himself.”

Mr Bolt, who claimed 11 world titles and set world records in the 100 metres and 200 metres running competitions, ended his career in 2017.

His major sponsors have included Puma, Gatorade and Hublot. In 2018, he was ranked 45th on Forbes' list of highest paid athletes.

  • Multi-award-winning athlete Usain Bolt took part in a 1.45-kilometre family fun run at Expo 2020 Dubai on Saturday, November 13. All photos: Victor Besa / The National
    Multi-award-winning athlete Usain Bolt took part in a 1.45-kilometre family fun run at Expo 2020 Dubai on Saturday, November 13. All photos: Victor Besa / The National
  • The 11-time world champion and eight-time Olympic gold medallist teamed up with drink brand Gatorade and the Sports, Fitness and Wellbeing Hub at Expo 2020 Dubai for the event
    The 11-time world champion and eight-time Olympic gold medallist teamed up with drink brand Gatorade and the Sports, Fitness and Wellbeing Hub at Expo 2020 Dubai for the event
  • Hundreds of people signed up to run alongside the star
    Hundreds of people signed up to run alongside the star
  • The event was organised to raise money for Al Noor Rehabilitation & Welfare Association for People of Determination
    The event was organised to raise money for Al Noor Rehabilitation & Welfare Association for People of Determination
  • The run was open to people of all ages and abilities. It was free to join, although participants were encouraged to donate to the cause
    The run was open to people of all ages and abilities. It was free to join, although participants were encouraged to donate to the cause
  • The Rakai family from Canada took part in the run
    The Rakai family from Canada took part in the run
  • Muneer and Zoya Merchant were among the runners
    Muneer and Zoya Merchant were among the runners
  • Participants of all ages came to support the cause and run alongside the athlete
    Participants of all ages came to support the cause and run alongside the athlete
  • Expo 2020 Dubai mascots Rashid and Latifa also joined in the fun
    Expo 2020 Dubai mascots Rashid and Latifa also joined in the fun
  • Young runners at the event. Bolt is a brand ambassador for sports drink Gatorade
    Young runners at the event. Bolt is a brand ambassador for sports drink Gatorade
  • Sport-loving people of determination from Al Noor also joined in the Family Run with their relatives and had the opportunity to run alongside Usain Bolt
    Sport-loving people of determination from Al Noor also joined in the Family Run with their relatives and had the opportunity to run alongside Usain Bolt
  • Bolt later stated that it had been 'a pleasure visiting Expo 2020 Dubai'.
    Bolt later stated that it had been 'a pleasure visiting Expo 2020 Dubai'.
  • Participants at the start of the race
    Participants at the start of the race
  • Para-triathlete Sebastian Engwald with his daughter, Anna, and wife, Pia, at the charity run
    Para-triathlete Sebastian Engwald with his daughter, Anna, and wife, Pia, at the charity run
  • Mohamadh Jameel with children Asma,13, and Asjad, 11
    Mohamadh Jameel with children Asma,13, and Asjad, 11
  • After the run, Bolt held a meet and greet with some of his fans at the Gatorade The Bolt Pavilion, in the Mobility District
    After the run, Bolt held a meet and greet with some of his fans at the Gatorade The Bolt Pavilion, in the Mobility District
Updated: August 23, 2022, 10:13 AM