• Toyota chief executive Akio Toyoda with vehicles in the latest Crown line-up near Tokyo on Friday. AP
    Toyota chief executive Akio Toyoda with vehicles in the latest Crown line-up near Tokyo on Friday. AP
  • The four vehicles in the line-up are the crossover, sport, sedan and estate models. Photo: N-Rak Photo Agency
    The four vehicles in the line-up are the crossover, sport, sedan and estate models. Photo: N-Rak Photo Agency
  • The Crown has been Toyota's flagship model in Japan since the 1950s. Photo: N-Rak Photo Agency
    The Crown has been Toyota's flagship model in Japan since the 1950s. Photo: N-Rak Photo Agency
  • The model will go on sale around the world for the first time, including in the US. Photo: N-Rak Photo Agency
    The model will go on sale around the world for the first time, including in the US. Photo: N-Rak Photo Agency
  • The Crown nameplate will now appear in the US on a standard sedan with up to 340 horsepower. Photo: N-Rak Photo Agency
    The Crown nameplate will now appear in the US on a standard sedan with up to 340 horsepower. Photo: N-Rak Photo Agency
  • Toyota intends to introduce the extended line-up in about 40 countries and regions around the world. Photo: N-Rak Photo Agency
    Toyota intends to introduce the extended line-up in about 40 countries and regions around the world. Photo: N-Rak Photo Agency
  • Toyota expects to sell about 200,000 vehicles a year once all four cars in the line-up are available for sale. Photo: N-Rak Photo Agency
    Toyota expects to sell about 200,000 vehicles a year once all four cars in the line-up are available for sale. Photo: N-Rak Photo Agency

Toyota Crown to be sold outside Japan for the first time


Ian Oxborrow
  • English
  • Arabic

Toyota has unveiled the 16th generation of its Crown model, its flagship in Japan, and said it will be sold around the world for the first time.

The new Crown will be available in about 40 countries and regions, with an expected annual sales volume of some 200,000 units, Akio Toyoda, president of Toyota, said at the debut of the new model.

“This flagship has represented Japanese success and pride, bringing together Japan's world-class technology and skilled workforce,” he said.

“The new Crown is full of these underlying strengths. That is why, with this series, we will once again take on the world.”

Toyota has unveiled four variations of the Crown — a crossover, a sport type, sedan and an SUV.

The Crown crossover type will be the first model to be released around autumn this year, Toyota said. The cheapest version begins at 4.35 million yen ($31,000) in Japan.

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Toyota Crown through the years — in pictures

  • In order of their appearance, including this first model, here are 15 Toyota Crowns launched over the years. All photos: Toyota
    In order of their appearance, including this first model, here are 15 Toyota Crowns launched over the years. All photos: Toyota
  • 2nd Crown
    2nd Crown
  • 3rd Crown
    3rd Crown
  • 4th Crown
    4th Crown
  • 5th Crown
    5th Crown
  • 6th Crown
    6th Crown
  • 7th Crown
    7th Crown
  • 8th Crown
    8th Crown
  • 9th Crown
    9th Crown
  • 10th Crown
    10th Crown
  • 11th Crown
    11th Crown
  • 12th Crown
    12th Crown
  • 13th Crown
    13th Crown
  • 14th Crown
    14th Crown
  • 15th Crown
    15th Crown

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The other models will be released over the course of the next year and a half.

The Crown was initially launched in 1955 as its first mass production passenger vehicle created with Toyota's own domestic technology.

It was the first car Toyota exported to the US, in 1958. Two years later, exports were suspended as the Crown's engine wasn't capable of speeds needed on American freeways.

“I would be more than happy if we could help restore vitality to Japan by making the Crown a Japanese car loved round the world,” Mr Toyoda said.

Toyota recently unveiled its first mass market hybrid car for India, the Urban Cruiser Hyryder SUV. It is the first car to be built by Toyota as part of a global alliance with Suzuki.

The model will be an “ultimate game changer” for the company in India's electrified car space, Vikram Kirloskar, vice chairman of local unit Toyota Kirloskar Motor, said at a launch event in New Delhi.

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The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
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UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
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Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

THE BIO: Martin Van Almsick

Hometown: Cologne, Germany

Family: Wife Hanan Ahmed and their three children, Marrah (23), Tibijan (19), Amon (13)

Favourite dessert: Umm Ali with dark camel milk chocolate flakes

Favourite hobby: Football

Breakfast routine: a tall glass of camel milk

Updated: July 15, 2022, 12:22 PM