Daimler Truck Holding is hopeful of moving past the prolonged chip shortage that has beset manufacturers globally, the head of the company’s Mercedes lorry brand said.
After months of factory outages due to component shortfalls, the order backlog is keeping factories busy even as the global economy shows signs of sputtering, said Karin Radstrom, who also leads the lorry maker’s business in Europe and South America.
The world’s biggest lorry maker has so far also evaded disruption from coronavirus lockdowns in China, she said.
“It’s better, it’s not perfect, but it’s better than last year,” Ms Radstrom said. “I try to not celebrate too early, we’re still monitoring the situation closely.”
Manufacturers like Daimler Truck — which also counts the Freightliner, Western Star and Fuso brands — and peer Volvo Group have had to curtail output as plants globally could not source enough of the high-tech components even as demand for transport boomed.
Ms Radstrom’s comments echo an assessment from Mercedes-Benz production chief Joerg Burzer this week. He said the chip shortage was no longer causing serious production stoppages.
A global shortage of lorries contributed to a jump in shipping rates as companies raced to restore depleted inventories.
While warnings over the health of the global economy are intensifying, Ms Radstrom said there were no signs yet of a slowdown in lorry manufacturing, typically a sector that is sensitive to downturns.
“There’s still very, very high demand relative to supply,” Ms Radstrom said. “Despite the changes in the economy, we don’t see any downturn in demand. It can change very quickly, however.”
Daimler Truck, which split from Mercedes last year, is working to improve margins after historically struggling to turn unrivalled industrial scale into returns matching those of Volvo and Paccar.
Meanwhile, electric vehicle specialists, including Tesla and Nikola, are plotting inroads into the trucking market amid the global crackdown on transport emissions.
Daimler Truck’s zero-emissions strategy focuses on developing battery-powered commercial vehicles for shorter journeys and hydrogen fuel-cell models for longer stretches.
The manufacturer last year started production of its electric vehicle eActros in Germany.
The five new places of worship
Church of South Indian Parish
St Andrew's Church Mussaffah branch
St Andrew's Church Al Ain branch
St John's Baptist Church, Ruwais
Church of the Virgin Mary and St Paul the Apostle, Ruwais
Global state-owned investor ranking by size
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United States
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China
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UAE
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Japan
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Norway
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Canada
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Singapore
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Australia
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Saudi Arabia
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South Korea
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Fund-raising tips for start-ups
Develop an innovative business concept
Have the ability to differentiate yourself from competitors
Put in place a business continuity plan after Covid-19
Prepare for the worst-case scenario (further lockdowns, long wait for a vaccine, etc.)
Have enough cash to stay afloat for the next 12 to 18 months
Be creative and innovative to reduce expenses
Be prepared to use Covid-19 as an opportunity for your business
* Tips from Jassim Al Marzooqi and Walid Hanna
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Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics
THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
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