Saud Altassan is appointed chief executive of EFG Hermes Saudi Arabia. Reuters
Saud Altassan is appointed chief executive of EFG Hermes Saudi Arabia. Reuters
Saud Altassan is appointed chief executive of EFG Hermes Saudi Arabia. Reuters
Saud Altassan is appointed chief executive of EFG Hermes Saudi Arabia. Reuters

Egypt's EFG Hermes appoints ex-BofA banker as head of Saudi Arabia operations


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Egypt's largest investment bank EFG Hermes appointed Saud Altassan as chief executive of EFG Hermes Saudi Arabia, as it seeks to expand in the region's largest economy and one of its key growth markets.

Mr Altassan joins EFG Hermes from Bank of America, where he was head of investment banking for the kingdom, it said in a statement on Sunday.

“The kingdom of Saudi Arabia represents one of the investment banking division’s most important avenues for growth,” EFG Hermes group chief executive Karim Awad said.

“In his new role, Mr Altassan will lead on expansion strategies in the dynamic and ever-growing Saudi market. His on-the-ground expertise and leadership in the bulge bracket are both well-known and respected in the Mena financial industry, making him a perfect fit for EFG Hermes today.”

EFG Hermes serves frontier and emerging markets and its footprint spans 13 countries including Jordan, the UAE, Saudi Arabia, the UK, Bangladesh and Nigeria.

With operational history of more than three decades, the lender offers research and wealth management services. In select markets, it also offers leasing, consumer finance and micro finance services, according to its website.

Mr Altassan brings 15 years of experience to the new role. Before joining BofA, he was chief executive of Swicorp, a private financial services group specialising in private equity, asset management and investment banking in Mena.

Earlier in his career, Mr Altassan held roles at NCB Capital's investment banking joint venture with Goldman Sachs and at Banque Saudi Fransi in project finance and syndication.

“As Saudi [Arabia’s] capital markets develop, deepen and demand a greater range of capital markets skills, I am convinced there is no franchise better equipped than EFG Hermes to navigate the intricate interplay between international capital and local opportunities,” Mr Altassan said.

Saudi Arabia's capital market is the largest in the region and evolving fast, said Mohamed Ebeid, co-chief executive of investment banking at EFG Hermes.

The Tadawul has reached a market capitalisation of around $3.27 trillion with 215 stocks listed on the main index and 25 stocks listed on the parallel market, according to EFG Hermes.

GCC countries, led by Saudi Arabia, now account for 7.6 per cent of the MSCI Emerging Market (MSCI EM) Index, compared to five years ago when it was 1.6 per cent.

Saudi Arabia on its own accounts for 4.36 per cent of the MSCI EM index currently. The kingdom is set to be included in the FTSE Emerging Markets Governments Bond Index, the investment bank said.

“Investors of all types are looking at the region with fresh eyes, which is why this is an exciting time to be part of EFG Hermes’ Saudi growth story,” Mr Ebeid said.

In February, First Abu Dhabi Bank, the top lender in the UAE by assets, made a non-binding offer to buy a majority stake in EFG Hermes.

FAB, as the Abu Dhabi bank is known, made an offer for a potential cash acquisition of a majority stake not less than 51 per cent of the company’s issued share capital both entities said in regulatory filings at the time.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: May 17, 2023, 4:36 PM