Vevo comes out swinging

Universal Music Group CEO Doug Morris, L.A. Reid, and Rihanna at the launch of Vevo at Skylight Studio in New York in December. Rahav Alfasi for The National 

Step aside, Mr Murdoch. Vevo -- the internet music jukebox owned by Universal Music Group, Sony Music Entertainment and the signer of our paychecks, Abu Dhabi Media Company -- knocked MySpace Music out of the top spot for online music services last month, according to

. Not bad for a venture launched on December 8.

Vevo got 35.4 million unique visitors in December, according to the latest comScore stats, the overwhelming majority of them from its partner, YouTube. The idea was for YouTube to use its reach to attract people looking for music and then hook them with Vevo's high-quality, label-approved content. So far, that plan seems to be working. Now the question is -- can Vevo translate that reach into advertising sales, and ultimately record sales, that will breath new life into a weakened industry? Will the internet resucitate the video star?

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