The Gemfields 100 Good Deeds bracelet. Courtesy Gemfields
The Gemfields 100 Good Deeds bracelet. Courtesy Gemfields
The Gemfields 100 Good Deeds bracelet. Courtesy Gemfields
The Gemfields 100 Good Deeds bracelet. Courtesy Gemfields

The 100 Good Deeds Bracelet


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ow many good deeds have you performed of late? This socially-conscious bracelet – which also happens to look great – may just encourage you to do more.

The 100 Good Deeds Bracelet was originally launched by the artist, author and advocate Mary Fisher. Fisher spent a decade partnering with underprivileged women in Africa, designing jewellery that was then made by the women to help them earn a living. A meeting with the filmmaker Thomas Morgan led to this latest initiative, and is based on a game that Morgan used to play with his family to encourage them to help others.

Fisher has now partnered with Gemfields, the UK-based supplier of responsibly-sourced gemstones, to create a deluxe version of the 100 Good Deeds Bracelet. This new iteration consists of 100 ethically-mined Zambian amethyst beads, and symbolises the wearer’s commitment to bringing about positive change in the world.

The bracelets are handcrafted by women in Zambia and consist of a string of 100 amethyst beads on a braided nylon cord, topped with a gold-plated “1GD” button and a single rubber counter. The bracelet is wrapped around the wearer’s wrist four times and can be adjusted for size. Each time the wearer performs a good deed, the rubber counter is moved one bead closer to the “1GD” button, until 100 good deeds have been performed.

The limited-edition Gemfields 100 Good Deeds Bracelet retails online for $475 (Dh1,745), with 100 per cent of proceeds from each sale going to the Abataka Foundation, a non-profit organisation that provides economic and educational opportunities for women and girls around the world.

But remember, as per the original rules of Morgan’s game: “A good deed means we’ve gone out of our way to help someone – but it only counts if the deed remains anonymous.”

www.100gooddeeds.org/gemfields