The Super Bowl halftime show and a performance during the music industry's annual Grammy Awards are once again the top venues to maximize a musician's exposure to consumers, according to Billboard magazine.
The NFL's February Super Bowl, which draws more than 100 million TV viewers, ranked first in the annual list followed by the Grammy show, music's biggest night, which features several performances by top music acts.
The magazine's list of the 75 most effective promotional outlets for exposure for singers and artists will be available on newsstands tomorrow.
Billboard compiled the "Maximum Exposure" list by polling industry experts on media, marketing and promotion, and which venues are able to produce the most sales and public exposure.
Pop singer Beyonce used this year's Super Bowl as part of her carefully crafted comeback after giving birth to her first child in January 2012. Singer Bruno Mars will headline this year's halftime show.
Check out the full listing on www.billboard.com
(Reuters)
