For 30 days during Ramadan, up to 50 “tamsalayas” or soaps produced in Egypt are watched by millions of people around the Arab world. From Dream to MBC, CBC, Al Hayat and every other major player in private Arabic satellite stations, these big-budget productions have become arguably the biggest consumer event in Egypt.
From watching on black and white televisions to now being able to tune in via social media, Ramadan soaps have always reflected their times in Egypt.
The rise of the tech-savvy millennial audience (those born between the 1980s and the turn of the millennium) has required a response from most producers who can now get 400,000 views an episode on their YouTube channels.
The themes in the post-Arab Spring soaps expose some interesting insights into the social fabric of Egyptian life. For better or worse, there are more female protagonists – this year nearly half of the Egyptian shows are told through a female lead.
But it is still worrisome as to how women are represented; recently it has been through characters that are drug addicts (Ta7t El Saytara, 2015), mentally ill (Soqoot Horr, 2016) or murderous (Beyond Reproach, 2016). Conversely, women are represented as model, pious housewives (Zaat, 2012). Politics, meanwhile, has largely hit the backburner.
Tackling tough topics year after year, scriptwriter and director Mariam Naoum followed up last year's hit show Ta7t El Saytara (Under Control), about drug addiction, with another mental health narrative. This year, Naoum presents Soqoot Horr (Free Fall), whose star Nelly Karim has become a Ramadan favourite through many of the director's shows.
In Soqoot Horr, we open up the season entering the scene of a crime. Karim is on the bedroom floor as her husband and sister lie murdered on the mattress behind her. The murder weapon is by her side and she is seemingly catatonic.
The story unfolds, albeit extremely slowly, as we witness her character’s life in the psychiatric ward grappling with institutionalisation. But while it was a noble effort, the show did not match Naoum’s previous hits.
On a lighter note, Nelly and Sherihan was a delight to watch, as the off-screen sisters Donia and Amy Samir Ghanem have nothing but pure comedy chemistry in this sitcom. The show plays off the nostalgic "fawazeer" (Ramadan quiz show) that was hosted by pop culture icons Nelly and Sherihan in the 1980s and 1990s.
Meanwhile, veteran star Yousra's psychological thriller Beyond Reproach was one of the few shows this year that touched on the January 25, 2011 revolution. In the show, Yousra plays a politician running for parliament. But as her power grows, so does her madness as she kills and manipulates everything in sight.
But the thrillers don't stop there – alongside Beyond Reproach there was Al Khoroug (The Exit). Starring Dorra and Dhaffer L'Abidine, the show features an honest cop struggling to save his family.
In Shehadat Milad (Birth Certificate), a police officer discovers to his dismay that his biological father was a criminal, while Sabae Arawah (Seven Souls) follows the world of a policeman who arrests a powerful man for murder. Each year these shows provide many important and often alarming insights into the social fabric of Egyptian life.
The representation of women continues to be worrying, but women in lead roles have become more frequent. More often than not, however, women continue to play the role of the anti-heroes and, love them or hate them, millions of people tune in to watch.
There are, however, rare moments where critique is lost to pure entertainment. Grand Hotel, a murder mystery set in the Cataract hotel in Aswan in the early 1950s, has been nothing but fun. Directed by Mohamed Shaker Khodeir and starring veteran star Anoushka, the show is an adaptation of the German series of the same name.
With stunning costumes, well-crafted dialogue and luscious sets, the show has succeeded in reminding you of the wonderful escapism provided by a good fictional series.
After 30 days of watching Ramadan shows, you sometimes get fed up with the characters you’ve been following day after day. But when the show airs its finale, it makes you feel a little happier having played your part.
Maha El Nabawi is a freelance journalist based in Cairo.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
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Company profile
Name: Tratok Portal
Founded: 2017
Based: UAE
Sector: Travel & tourism
Size: 36 employees
Funding: Privately funded
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The bio
Studied up to grade 12 in Vatanappally, a village in India’s southern Thrissur district
Was a middle distance state athletics champion in school
Enjoys driving to Fujairah and Ras Al Khaimah with family
His dream is to continue working as a social worker and help people
Has seven diaries in which he has jotted down notes about his work and money he earned
Keeps the diaries in his car to remember his journey in the Emirates
The years Ramadan fell in May
The biog
Favourite food: Tabbouleh, greek salad and sushi
Favourite TV show: That 70s Show
Favourite animal: Ferrets, they are smart, sensitive, playful and loving
Favourite holiday destination: Seychelles, my resolution for 2020 is to visit as many spiritual retreats and animal shelters across the world as I can
Name of first pet: Eddy, a Persian cat that showed up at our home
Favourite dog breed: I love them all - if I had to pick Yorkshire terrier for small dogs and St Bernard's for big
The specs
Engine: 3.8-litre, twin-turbo V8
Transmission: eight-speed automatic
Power: 582bhp
Torque: 730Nm
Price: Dh649,000
On sale: now
Juventus v Napoli, Sunday, 10.45pm (UAE)
Match on Bein Sports
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COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
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UAE squad to face Ireland
Ahmed Raza (captain), Chirag Suri (vice-captain), Rohan Mustafa, Mohammed Usman, Mohammed Boota, Zahoor Khan, Junaid Siddique, Waheed Ahmad, Zawar Farid, CP Rizwaan, Aryan Lakra, Karthik Meiyappan, Alishan Sharafu, Basil Hameed, Kashif Daud, Adithya Shetty, Vriitya Aravind
UAE Falcons
Carly Lewis (captain), Emily Fensome, Kelly Loy, Isabel Affley, Jessica Cronin, Jemma Eley, Jenna Guy, Kate Lewis, Megan Polley, Charlie Preston, Becki Quigley and Sophie Siffre. Deb Jones and Lucia Sdao – coach and assistant coach.
The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
It Was Just an Accident
Director: Jafar Panahi
Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr
Rating: 4/5
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The specs: Lamborghini Aventador SVJ
Price, base: Dh1,731,672
Engine: 6.5-litre V12
Gearbox: Seven-speed automatic
Power: 770hp @ 8,500rpm
Torque: 720Nm @ 6,750rpm
Fuel economy: 19.6L / 100km