Perpetual Euphoria: lost in the supermarket


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A journalist once approached Sigmund Freud to ask a simple but vast question: "What is the purpose of life?" It is easy to imagine the reporter's satisfaction at getting this interview, and his confidence in being able to fill his newspaper's columns with a stream of profound thoughts from the great man. But the answer Freud gave was terse: "Love and work." That is all.

The response was more condensed than the pithiest aphorism, and to unpack it takes long reflection. It is, for one thing, demanding. To seek the purpose of one's life in love and work sets the standard very high. Many people never reach it, while unalloyed bliss isn't guaranteed even to those who do. Nor is it as self-centered as it might initially appear. On the contrary, love and work impose limitations on the whims of what Freud called "his majesty, the ego". They also subject us to the fear of their loss.

Freud had the mind of a moralist. Pascal Bruckner, whose latest book in English is Perpetual Euphoria: On the Duty to Be Happy, is a moraliste, which is something rather different. The tradition of the moraliste is primarily literary, though with an admixture of philosophical ideas. Voltaire and Camus are classic examples. While the moralist tends to be prescriptive (laying down rules for conduct that are, in principle, timeless), the moraliste is a critic of the habits, attitudes, and norms that prevail during his own times. He questions their coherence or legitimacy or sincerity, with irony or wit more often in evidence than absolute conviction.

The usual medium for this critique is the essay, although the moraliste may also use fiction to the same end, as in Candide or The Plague. (One of Bruckner's novels, Bitter Moon, was the basis of a film by Roman Polanski.) Perpetual Euphoria is one of several book-length reflections that Bruckner has written on the aftermath of May 1968 - to use a shorthand term referring not only to the mass protests of that month which nearly overthrew the French government, but also to the cultural upheaval that continued long after the barricades came down.

This revolution in sensibility spread far beyond France. In some ways its starting point is in the countercultural enclaves of California. Bruckner's writings on the values emerging from this turmoil have always been studiously disillusioned, and Perpetual Euphoria is no exception. The cultural and political radicals of 1968 - whose slogans included "it is forbidden to forbid" - wanted to smash established authority and to cast off the dead weight of clichés and bad faith. But this only cleared the ground for new clichés and bad faith, which our moraliste must catalogue and dissect.

Bruckner criticised left-wing sentimentality over the inherent nobility of the Third World in The Tears of the White Man and the cult of victimhood in TheTemptation of Innocence. While rather more urbane than the usual Anglophone screed against "political correctness," these books shared the familiar tendency to argue that the most worrying tendency of contemporary Western societies is an excess of moral masochism - a theme revisited in The Tyranny of Guilt, published in English translation last year.

In Perpetual Euphoria, which originally appeared in France in 2000, Bruckner pursues a different, though converging line of argument: that the quest for happiness has become a sort of grim imperative for the individual in modern societies, and one that ultimately proves empty and self-defeating, hence misery-making. The goal is as vague as it is elusive. Pleasure, money, power, or status may seem like the means to attain happiness, but they do not defeat the capacity for becoming bored.

And yet to express unhappiness is now almost a kind of failing. "There is a whole ethic of seeming to feel good about oneself," he writes, "that governs us and is supported by the smiling intoxication of advertising and merchandise." Consumerism, with its endlessly broken and endlessly renewed promises of happiness, is supplemented by a market in therapeutic techniques and fast-food spirituality. But to no avail. In spite of "our determination to disinfect every physical or mental fragility", we run up against "our limits and our inertia, which does not allow itself to be shaped like putty".

Our moraliste's description of this unhappy situation is credible, if not exactly original. The paradoxical and frustrating nature of the desire for happiness is the common theme of sages and stand-up comedians. Perpetual Euphoria may apply particularly well to the values fostered throughout the world by American culture, with its insistence on the importance of self-realisation. The book's very title sounds like it could be the name of a commune in San Francisco.

Its cogency is by stark contrast with Bruckner's other essays, which portray the West's confidence as undermined by corrosive self-hatred and guilt over imperialism. (As someone who has lived in Washington, DC for two decades, I have seen little evidence of such brooding.) But these writings are, finally, of a piece. Both the hollow cult of individual happiness and the denunciation of prosperous countries as deeply alienating and oppressive are - in Bruckner's analysis, anyway - morbid symptoms of modernity.

The diagnosis he offers is certainly very sweeping. Once, people understood that existence was a hard struggle, though the faithful would enjoy eternal happiness in the afterlife. The Enlightenment undermined this belief. The suspicion grew that human happiness was possible in this world or not at all. At the same time, the advancement of knowledge and the expansion of prosperity suggested that life could and would improve. Eventually, progress might even yield utopia: an approximation of heaven, to be realised on earth.

It wasn't. But in the West, people did not simply return to faith in a sacred order, with bliss reserved for the saints. They wanted happiness here below, and sooner rather than later. One possibility was to realise utopia through violent revolution, sweeping away the muck of the ages with a few quick strokes. Another was to trust one's dissatisfaction with the banality of everyday life and of anyone who seemed content with it. Real happiness was possible only for those few people able to transgress the norms and create their own values - in essence, turning life itself into art.

Both tendencies were present in May 1968. In Bruckner's reckoning, their legacy has been a mix of hysterical disgust towards liberal democracy and the baffled yearning for some assured condition of wellbeing. People are not unhappy because they are oppressed. They feel oppressed because of a delusion that life should be utopian.

This represents an exceptionally refined form of cynicism, it seems to me - a preemptive strike against any strongly expressed dissatisfaction with the neoliberal order. At the same time, Bruckner lacks the wisdom of Freud's perspective, which was in many ways conservative. We are creatures who find meaning in useful work and intimate bonds. This is in our nature. Without them, we grow sick. The moraliste can only coin epigrams about this misery, in various ways; the point, however, is to change it.

Scott McLemee is a recipient of the US National Book Critics Circle award for excellence in reviewing.

Other key dates
  • Finals draw: December 2
  • Finals (including semi-finals and third-placed game): June 5–9, 2019
  • Euro 2020 play-off draw: November 22, 2019
  • Euro 2020 play-offs: March 26–31, 2020

IF YOU GO
 
The flights: FlyDubai offers direct flights to Catania Airport from Dubai International Terminal 2 daily with return fares starting from Dh1,895.
 
The details: Access to the 2,900-metre elevation point at Mount Etna by cable car and 4x4 transport vehicle cost around €57.50 (Dh248) per adult. Entry into Teatro Greco costs €10 (Dh43). For more go to www.visitsicily.info

 Where to stay: Hilton Giardini Naxos offers beachfront access and accessible to Taormina and Mount Etna. Rooms start from around €130 (Dh561) per night, including taxes.

UAE currency: the story behind the money in your pockets
Juliot Vinolia’s checklist for adopting alternate-day fasting

-      Don’t do it more than once in three days

-      Don’t go under 700 calories on fasting days

-      Ensure there is sufficient water intake, as the body can go in dehydration mode

-      Ensure there is enough roughage (fibre) in the food on fasting days as well

-      Do not binge on processed or fatty foods on non-fasting days

-      Complement fasting with plant-based foods, fruits, vegetables, seafood. Cut out processed meats and processed carbohydrates

-      Manage your sleep

-      People with existing gastric or mental health issues should avoid fasting

-      Do not fast for prolonged periods without supervision by a qualified expert

The%20specs
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MATCH INFO

Syria v Australia
2018 World Cup qualifying: Asia fourth round play-off first leg
Venue: Hang Jebat Stadium, Malayisa
Kick-off: Thursday, 4.30pm (UAE)
Watch: beIN Sports HD

* Second leg in Australia on October 10

SPECS
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.4-litre%204-cylinder%20turbo%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%3C%2Fstrong%3E%20366hp%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E550Nm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESix-speed%20auto%0D%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh360%2C000%0D%3Cbr%3E%3Cstrong%3EAvailable%3A%20%3C%2Fstrong%3ENow%0D%3C%2Fp%3E%0A
The specs: 2019 Audi A8

Price From Dh390,000

Engine 3.0L V6 turbo

Gearbox Eight-speed automatic

Power 345hp @ 5,000rpm

Torque 500Nm @ 1,370rpm

Fuel economy, combined 7.5L / 100km

SCHEDULE

Thursday, December 6
08.00-15.00 Technical scrutineering
15.00-17.00 Extra free practice

Friday, December 7
09.10-09.30 F4 free practice
09.40-10.00 F4 time trials
10.15-11.15 F1 free practice
14.00 F4 race 1
15.30 BRM F1 qualifying

Saturday, December 8
09.10-09.30 F4 free practice
09.40-10.00 F4 time trials
10.15-11.15 F1 free practice
14.00 F4 race 2
15.30 Grand Prix of Abu Dhabi

The specs

The specs: 2019 Audi Q8
Price, base: Dh315,000
Engine: 3.0-litre turbocharged V6
Gearbox: Eight-speed automatic
Power: 340hp @ 3,500rpm
Torque: 500Nm @ 2,250rpm
Fuel economy, combined: 6.7L / 100km
 

How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

The smuggler

Eldarir had arrived at JFK in January 2020 with three suitcases, containing goods he valued at $300, when he was directed to a search area.
Officers found 41 gold artefacts among the bags, including amulets from a funerary set which prepared the deceased for the afterlife.
Also found was a cartouche of a Ptolemaic king on a relief that was originally part of a royal building or temple. 
The largest single group of items found in Eldarir’s cases were 400 shabtis, or figurines.

Khouli conviction

Khouli smuggled items into the US by making false declarations to customs about the country of origin and value of the items.
According to Immigration and Customs Enforcement, he provided “false provenances which stated that [two] Egyptian antiquities were part of a collection assembled by Khouli's father in Israel in the 1960s” when in fact “Khouli acquired the Egyptian antiquities from other dealers”.
He was sentenced to one year of probation, six months of home confinement and 200 hours of community service in 2012 after admitting buying and smuggling Egyptian antiquities, including coffins, funerary boats and limestone figures.

For sale

A number of other items said to come from the collection of Ezeldeen Taha Eldarir are currently or recently for sale.
Their provenance is described in near identical terms as the British Museum shabti: bought from Salahaddin Sirmali, "authenticated and appraised" by Hossen Rashed, then imported to the US in 1948.

- An Egyptian Mummy mask dating from 700BC-30BC, is on offer for £11,807 ($15,275) online by a seller in Mexico

- A coffin lid dating back to 664BC-332BC was offered for sale by a Colorado-based art dealer, with a starting price of $65,000

- A shabti that was on sale through a Chicago-based coin dealer, dating from 1567BC-1085BC, is up for $1,950

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

RESULTS

Time; race; prize; distance

4pm: Maiden; (D) Dh150,000; 1,200m
Winner: General Line, Xavier Ziani (jockey), Omar Daraj (trainer)

4.35pm: Maiden (T); Dh150,000; 1,600m
Winner: Travis County, Adrie de Vries, Ismail Mohammed

5.10pm: Handicap (D); Dh175,000; 1,200m
Winner: Scrutineer, Tadhg O’Shea, Ali Rashid Al Raihe

5.45pm: Maiden (D); Dh150,000; 1,600m
Winner: Yulong Warrior, Richard Mullen, Satish Seemar

6.20pm: Maiden (D); Dh150,000; 1,600m
Winner: Ejaaby, Jim Crowley, Doug Watson

6.55pm: Handicap (D); Dh160,000; 1,600m
Winner: Storyboard, Richard Mullen, Satish Seemar

7.30pm: Handicap (D); Dh150,000; 2,200m
Winner: Grand Dauphin, Gerald Mosse, Ahmed Al Shemaili

8.05pm: Handicap (T); Dh190,000; 1,800m
Winner: Good Trip, Tadhg O’Shea, Ali Rashid Al Raihe

Global Fungi Facts

• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil