Another Ramadan advertisement campaign has gone viral – this time it is PepsiCo Lays celebrity-filled dance video backed by a song by Emirati singer Hussain Al Jassmi. Titled The Strings of Light That Bring Us Together, the YouTube clip has been viewed and commented on by 18 million people on different social media platforms already. The special effects-laden advertisement celebrates the spirit of the holy month, featuring appearances by celebrities such as Saudi football player Jamal Bajandouh and Egyptian actor Haytham Zaki making appearances.
PepsiCo has also partnered with Dubai Charity Association to donate 10 per cent of from the sale of each packet of Lays crisps purchased, with proceeds going toward gifts for children in Saudi Arabia and to provide indoor and outdoor lighting in Upper Egypt.
aahmed@thenational.ae
