It’s no secret that celebrities are in love with the Canadian brand Lululemon Athletica. Oprah Winfrey, Kim Kardashian, Cameron Diaz, Jennifer Aniston and Reese Witherspoon have all been spotted clad in head-to-toe in Lululemon sportswear, while no self-respecting yoga studio would use mats from any other company.
The Middle East’s first Lululemon shop, which recently opened in Dubai’s Mall of the Emirates, is part of the VIP Lounge at Diff this year, gifting celebrities the #BreathDubai yoga mats and high-performance activewear – and pledging to help the stars sweat their way around Dubai.
A Lululemon ambassador will take celebrities under their wing and give them exclusive access to some of Dubai’s best exercise classes and activities, including stand-up paddle-boarding around Burj Al Arab with Surf House; muscle toning and strength training in a private Pilates session; a crossfit class at RIG CrossFit; and a beach yoga session by Zen Yoga or Urban Yoga. So if you’re sweating it out at one of these places, steal a quick glance over your shoulder. Jake Gyllenhaal, Dev Patel, Eva Longoria, Shah Rukh Khan or Kajol – all confirmed to attend Diff this year – might be right there with you.
* Hala Khalaf
