Bollywood musician Daniel B George's novelty Christmas tune What Man Santa is well on its way to becoming a certified YouTube phenomena.
Within a few days of being posted on the website, the clip had gone viral and racked up more than 300,000 hits. Radio and television stations in India soon latched on and are currently giving the tune huge amounts of airtime.
George is a jobbing Bollywood composer, who had previously penned scores for a couple of films.
Him and his colleague Swanand Kirkire wrote the song together one evening, then filmed the video for less than $1,800 (Dh6,606).
And now, some are suggesting that their effort could become the Christmas equivalent of Gangnam Style. Although many clearly hope the hype will die down once the festive season is over.
