Olaplex claims to link broken hair bonds, both during and after the hair-colouring process.
Just launched in the UAE, it already has a huge celebrity following – Kim Kardashian sleeps with it in her hair, Jennifer Lopez uses it when in the shower, and Shakira and Jessica Biel have had their hair Olaplex-treated by Hollywood hairstylist Tracey Cunningham.
The No 3 Hair Perfector is a popular “take-home” item – it can be used as a pre-treatment to strengthen hair and preserve colouring.
To see more of our top product picks from Beauty World Middle East, click here.
artslife@thenational.ae
