Global pop group Now United, formed by Simon Fuller, is on the hunt for new talent in the Middle East. Courtesy XIX Entertainment
Global pop group Now United, formed by Simon Fuller, is on the hunt for new talent in the Middle East. Courtesy XIX Entertainment
Global pop group Now United, formed by Simon Fuller, is on the hunt for new talent in the Middle East. Courtesy XIX Entertainment
Global pop group Now United, formed by Simon Fuller, is on the hunt for new talent in the Middle East. Courtesy XIX Entertainment

Now United: final auditions under way for pop star from Middle East or North Africa to join group


Sophie Prideaux
  • English
  • Arabic

Global pop group Now United have kicked off virtual auditions for their newest member, who will come from the Mena region.

The group have 15 members from 15 countries around the world, and will next week welcome its 16th member, selected from a Middle Eastern or North African country.

The band have been in Dubai for the past few weeks during the search, and this week, the final round of virtual auditions gets under way.

While the identities of the 13 Mena finalists have not yet been revealed, Now United’s management have confirmed that a candidate from the UAE is in the running to join the band, alongside finalists from Egypt, Lebanon, Morocco, Libya, Algeria, Tunisia, Jordan and Saudi Arabia.

Four members of Now United are in Dubai as the band finalise their search for a 16th member, this time from the Mena region. Instagram
Four members of Now United are in Dubai as the band finalise their search for a 16th member, this time from the Mena region. Instagram

The finalists will take part in a virtual bootcamp, which started on Monday, with members of the band and their team gathering in Dubai to make the final selection. Over the next week, the band’s fans from around the world can watch as Now United group members, together with choreographer Kyle Hanagami, casting director Kerrie Mailey, and group creator Simon Fuller, narrow down the entries from the shortlist.

Fuller, who also created pop band the Spice Girls, said: "The addition of a new member to Now United is a huge moment for us. We've had an amazing response and have seen remarkable quality and diversity in the talent across the Middle East and North Africa. It is going to be quite a challenge to choose just one person.

“We are looking for someone extraordinary, with undeniable talent, passion and a wonderful positive spirit. They should be an inspiration to our fans all over the world and represent this incredible region with pride and joy. I can't wait to see who the next member will be!”

The global pop group already has members from countries including South Korea, Germany, Mexico, China, the Philippines, Senegal, Canada and more. The search for a band member from the Mena region is taking place in partnership with Pepsi, which has been working with the band since 2018.

“The diversity, passion and vibrancy of Now United has captured the hearts and entertained millions around the world. We’re proud to welcome the band back to the region for the final phase of this talent search,” said Tamer El Rafie, vice president of beverages marketing for PepsiCo Africa, Middle East and South Asia.

Fans of Now United can follow the search on the band’s social media pages and YouTube channel. The winning member will be selected next week.

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1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

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August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

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The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

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Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
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Following the single’s success, the idea to stage a rock concert evolved.
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