BTS and Adele are the only artists to have topped the iTunes charts in more than 100 countries.
BTS and Adele are the only artists to have topped the iTunes charts in more than 100 countries.
BTS and Adele are the only artists to have topped the iTunes charts in more than 100 countries.
BTS and Adele are the only artists to have topped the iTunes charts in more than 100 countries.

Goodbye, not 'Hello': BTS steals world record from Adele by topping iTunes charts in 103 countries


Emma Day
  • English
  • Arabic

Adele can wave goodbye, rather than Hello, to one of her record-breaking titles.

The British songstress was this week usurped by BTS as the artist that hit No 1 on the iTunes charts in the most countries.

While Adele's 2015 track Hello hit the top spot in 102 nations, the K-pop group's latest release, Black Swan, on Sunday night edged into front place.

By taking the No 1 spot on the Apple-owned charts in Cape Verde, the seven-piece smashed the record, sparking the hashtag #BTSWORLDDOMINATION to trend worldwide.

Adele, however, still remains the only female artist to have scored the top iTunes spot in more than 100 countries.

Black Swan, which was first released in January, was the first single from the album Map of the Soul: 7.

BTS is one of the world’s biggest boy bands, with a huge and devoted fan base. They’ve had a massively successful run in the past couple of years, making history as the first Korean group to reach the top of the Billboard 200 chart – not once, but three times.

The septet formed in Seoul in 2013 and broke into the US pop market in 2017, becoming the first Korean group to win a Billboard Music Award.

Adele, meanwhile, confirmed last month that the release of her fourth studio album had been delayed, stating the planned September release has been pushed back amid the pandemic.

“It isn’t coming in September, it’ll be ready when it’s ready,” her manager, Jonathan Dickins, added.

Adele, 32, is, however, reportedly working with producer Raphael Saadiq on the highly anticipated album.

A source told The Sun that Adele "wants her next album to be full of soul, with a more eclectic sound."

Saadiq has crafted hits for the likes of Whitney Houston, Mary J Blige and Solange Knowles.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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