Adele's '30' has broken another record. Photo: YouTube / Vogue
Adele's '30' has broken another record. Photo: YouTube / Vogue
Adele's '30' has broken another record. Photo: YouTube / Vogue
Adele's '30' has broken another record. Photo: YouTube / Vogue

Adele's '30' becomes fastest-selling album of 2021


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Adele has broken records by chalking up the fastest-selling album of 2021 in the first week of its release.

The album, 30, has overtaken Abba's Voyage by racking up 261,000 sales in its first seven days, according to the Official UK Charts.

It has become the fourth UK number one album for Adele, 33, a record for a female act. All of Adele's previous albums – 25, 21 and 19 – also featured in the chart this week.

The album, which comes after her split with ex-husband Simon Konecki, is also the biggest first week for an album since Ed Sheeran's Divide in 2017.

It was also the most-streamed album of the week, with 55.7 million plays across its 12 tracks, after fans waited six years for its release.

The Brit Award and Grammy winner spent the week in a three-way chart battle with herself before Easy On Me claimed a sixth consecutive week at No 1.

The song is now Adele's longest-running No 1, overtaking Someone Like You, according to the Official UK Charts.

The album's total sales were made up of 67 per cent physical sales and was this week's biggest seller on vinyl, with 16,700 copies sold on wax.

Elsewhere on this week's Official Albums Chart, Oasis shot to No 4 with the live recording of their Knebworth 1996 gig. James Blunt's greatest hits collection The Stars Beneath My Feet debuted at No 9.

Michael Buble's Christmas album was this week's biggest gainer on the Official Albums Chart, rising 39 places to number 17.

It follows the similar rise of Christmas classics from Mariah Carey and Wham! on the Official Singles Chart.

Scroll through our gallery below to see Adele's style evolution over the years.

  • Adele, in a tunic and black jeans, arrives at the Brit Awards at Earls Court on February 20, 2008 in London, England. Getty Images
    Adele, in a tunic and black jeans, arrives at the Brit Awards at Earls Court on February 20, 2008 in London, England. Getty Images
  • Adele, in a checked coat, arrives at an afterparty following the premiere of 'Sex and the City' at Old Billingsgate on May 12, 2008 in London, England. Getty Images
    Adele, in a checked coat, arrives at an afterparty following the premiere of 'Sex and the City' at Old Billingsgate on May 12, 2008 in London, England. Getty Images
  • Adele, in Barbara Tfank, holds her two awards at the 51st annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 8, 2009. EPA
    Adele, in Barbara Tfank, holds her two awards at the 51st annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 8, 2009. EPA
  • Adele, in a black beaded dress, arrives at the Glamour Women of the Year Awards at Berkeley Square Gardens on June 2, 2009 in London, England. Getty Images
    Adele, in a black beaded dress, arrives at the Glamour Women of the Year Awards at Berkeley Square Gardens on June 2, 2009 in London, England. Getty Images
  • Adele, in a black and gold brocade dress, attends the CMT Artists of the Year event at Liberty Hall on November 30, 2010 in Franklin, Tennessee. Getty Images
    Adele, in a black and gold brocade dress, attends the CMT Artists of the Year event at Liberty Hall on November 30, 2010 in Franklin, Tennessee. Getty Images
  • Adele, in a black dress with embroidered overlay, attends the Brit Awards at the O2 Arena on February 15, 2011 in London, England. Getty Images
    Adele, in a black dress with embroidered overlay, attends the Brit Awards at the O2 Arena on February 15, 2011 in London, England. Getty Images
  • Adele, in a classic LBD, arrives for the Echo Awards at Palais am Funkturm on March 24, 2011 in Berlin, Germany. Getty Images
    Adele, in a classic LBD, arrives for the Echo Awards at Palais am Funkturm on March 24, 2011 in Berlin, Germany. Getty Images
  • Adele, in Burberry, arrives at the MTV Video Music Awards at Nokia Theatre on August 28, 2011 in Los Angeles, California. Getty Images
    Adele, in Burberry, arrives at the MTV Video Music Awards at Nokia Theatre on August 28, 2011 in Los Angeles, California. Getty Images
  • Adele, in Clements Ribeiro, attends the Mercury Prize at Grosvenor House on September 6, 2011 in London, England. Getty Images
    Adele, in Clements Ribeiro, attends the Mercury Prize at Grosvenor House on September 6, 2011 in London, England. Getty Images
  • Adele, in Burberry, arrives for the 54th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 12, 2012. EPA
    Adele, in Burberry, arrives for the 54th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 12, 2012. EPA
  • Adele, in Burberry, attends the Brit Awards at the O2 Arena on February 21, 2012 in London, England. Getty Images
    Adele, in Burberry, attends the Brit Awards at the O2 Arena on February 21, 2012 in London, England. Getty Images
  • Adele, in a lace-trimmed midi, poses with her wins at the Brit Awards held at the O2 Arena in London, England, on February 21, 2012. EPA
    Adele, in a lace-trimmed midi, poses with her wins at the Brit Awards held at the O2 Arena in London, England, on February 21, 2012. EPA
  • Adele, in Burberry, arrives for the 70th annual Golden Globe Awards at the Beverly Hilton Hotel in Los Angeles, California, on January 12, 2013. EPA
    Adele, in Burberry, arrives for the 70th annual Golden Globe Awards at the Beverly Hilton Hotel in Los Angeles, California, on January 12, 2013. EPA
  • Adele, in Valentino, arrives for the 55th annual Grammy Awards in Los Angeles, California, on February 10, 2013. EPA
    Adele, in Valentino, arrives for the 55th annual Grammy Awards in Los Angeles, California, on February 10, 2013. EPA
  • Adele, in Jenny Packham, arrives at the 85th annual Academy Awards at the Dolby Theatre in Hollywood, California, on February 24, 2013. EPA
    Adele, in Jenny Packham, arrives at the 85th annual Academy Awards at the Dolby Theatre in Hollywood, California, on February 24, 2013. EPA
  • Adele, in Stella McCartney, with her MBE at Buckingham Palace on December 19, 2013 in London, England. Getty Images
    Adele, in Stella McCartney, with her MBE at Buckingham Palace on December 19, 2013 in London, England. Getty Images
  • Adele, in Givenchy, arrives for the 58th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 15, 2016. EPA
    Adele, in Givenchy, arrives for the 58th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 15, 2016. EPA
  • Adele, in Giambattista Valli, attends the Brit Awards at the O2 Arena on February 24, 2016 in London, England. Getty Images
    Adele, in Giambattista Valli, attends the Brit Awards at the O2 Arena on February 24, 2016 in London, England. Getty Images
  • Adele, in Valentino, poses in the winners room at the Brit Awards on February 24, 2016 in London, England. Getty Images
    Adele, in Valentino, poses in the winners room at the Brit Awards on February 24, 2016 in London, England. Getty Images
  • Adele, in Burberry, performs at the Ziggo Dome on June 1, 2016 in Amsterdam, Netherlands. Getty Images
    Adele, in Burberry, performs at the Ziggo Dome on June 1, 2016 in Amsterdam, Netherlands. Getty Images
  • Adele, in Chloe, performs at the Glastonbury Festival at Worthy Farm on June 25, 2016 in Glastonbury, England. Getty Images
    Adele, in Chloe, performs at the Glastonbury Festival at Worthy Farm on June 25, 2016 in Glastonbury, England. Getty Images
  • Adele, in Givenchy, arrives for the 59th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 12, 2017. EPA
    Adele, in Givenchy, arrives for the 59th annual Grammy Awards at the Staples Centre in Los Angeles, California, on February 12, 2017. EPA
  • Adele, in Zuhair Murad, performs at Domain Stadium on February 28, 2017 in Perth, Australia. Getty Images
    Adele, in Zuhair Murad, performs at Domain Stadium on February 28, 2017 in Perth, Australia. Getty Images
  • Adele, in Elzinger, poses in a photograph to mark her 32nd birthday, posted to Instagram on May 6, 2020. Instagram / Adele
    Adele, in Elzinger, poses in a photograph to mark her 32nd birthday, posted to Instagram on May 6, 2020. Instagram / Adele
  • Adele, in Marine Serre, posts a photo from her home on August 1, 2020. Photo: Instagram / Adele
    Adele, in Marine Serre, posts a photo from her home on August 1, 2020. Photo: Instagram / Adele
  • HER, Adele, in a velvet shirt, and Kate McKinnon film a promo video for 'Saturday Night Live' in New York, US on October 22, 2020. Getty Images
    HER, Adele, in a velvet shirt, and Kate McKinnon film a promo video for 'Saturday Night Live' in New York, US on October 22, 2020. Getty Images
  • Adele, in Brock Collection, appears on an episode of 'Saturday Night Live' on October 24, 2020. YouTube / NBC
    Adele, in Brock Collection, appears on an episode of 'Saturday Night Live' on October 24, 2020. YouTube / NBC
  • Adele, in a metallic gown, on the cover of British Vogue shared on October 7, 2021. Photo: Instagram / Adele,
    Adele, in a metallic gown, on the cover of British Vogue shared on October 7, 2021. Photo: Instagram / Adele,
  • Adele, wearing Valentino Haute Couture, on the cover of US Vogue shared on October 7, 2021. Photo: Instagram / Adele
    Adele, wearing Valentino Haute Couture, on the cover of US Vogue shared on October 7, 2021. Photo: Instagram / Adele
  • Adele, in Chanel, during her 'Vogue 70 Questions' interview, which was released on October 21, 2021. Photo: YouTube / Vogue
    Adele, in Chanel, during her 'Vogue 70 Questions' interview, which was released on October 21, 2021. Photo: YouTube / Vogue
  • Adele, in a Christopher John Rogers suit, with Oprah Winfrey during her CBS interview released on November 14. Photo: Instragram / Oprah
    Adele, in a Christopher John Rogers suit, with Oprah Winfrey during her CBS interview released on November 14. Photo: Instragram / Oprah
Updated: November 27, 2021, 10:16 AM