Syrian-American rapper Omar Offendum views his career as a bridge connecting a new generation of Arabic youth with their culture. Photo: Laith Majali
Syrian-American rapper Omar Offendum views his career as a bridge connecting a new generation of Arabic youth with their culture. Photo: Laith Majali
Syrian-American rapper Omar Offendum views his career as a bridge connecting a new generation of Arabic youth with their culture. Photo: Laith Majali
Syrian-American rapper Omar Offendum views his career as a bridge connecting a new generation of Arabic youth with their culture. Photo: Laith Majali

Rapper Omar Offendum on helping connect Arab youth with their culture


Saeed Saeed
  • English
  • Arabic

Palestinian-American academic Edward Said and Jamaican dancehall singer Buju Banton don't have much in common.

However, both their respective themes of exile and dislocation have inspired Syrian-American rapper Omar Offendum. He lists a quote from Said’s Out of Place: A Memoir about his inner turmoil of being away from Palestine and lyrics from Banton's song Til I'm Laid To Rest – related to the Caribbean – for partly shaping his own artistic approach.

Ahead of his performance at Sole DXB on Sunday, Offendum – real name Omar Chakaki – says both have nailed the emotional toll of the migrant experience.

"It is something I can relate to, in that it is a thing I am identified with no matter where I go in the US, and that is I may not be American enough for some people," he tells The National.

"But at the same time, it is something I have also grown to love. I feel blessed to have this multiple cultural experience. It made me not live like a horse with blinders on and understand the world is a bigger place and being able to take in different influences and cultures."

A cultural bridge

Omar Offendum's theatre show Little Syria is inspired by the lives of earlier Arab immigrants in the US. Photo: Laith Majali
Omar Offendum's theatre show Little Syria is inspired by the lives of earlier Arab immigrants in the US. Photo: Laith Majali

The qualities define two of Offendum’s latest projects, the stage show Little Syria and 2020 album Lost in Translation.

The former is an ongoing concert with occasional shows taking place in the US – where Offendum blends hip-hop performance, classical Arabic music and the hakawati Arabic storytelling tradition – as he reimagines lives of Arab Americans in New York City in the early 20th century. It is also a period when the city was home to artists including revered Lebanese-American writers Kahlil Gibran and Ameen Rihani.

Offendum has said that he's had meetings with UAE cultural institutions interested in bringing Little Syria to the region.

Lost in Translation is a more personal take on the migrant journey, with songs acting as Offendum's goodbye letter to his former home of Los Angeles, as recently moved to New York with his family.

Meanwhile, the album – featuring samples from old Syrian films and a flurry of boisterous Arabic-English bilingual raps – will be a mainstay of his Sole DXB performance.

"You know, I am going to turn 42 in a couple of weeks and I consider myself as a generational bridge at this moment in my career,” he says. “I see a lot of young Arabs who don't have the connection to the past that our generation has, whether it is in terms of having access to the wisdom of the elder generations or the Arabic language.

“So I hope to help maintain that connection, and hip-hop is one of the most effective ways in that it taught me to understand where I came from as well as knowing where to go.”

The right time

Born in the eastern Saudi city of Khobar, Offendum moved with his family to the US capital of Washington DC when he was four.

He recalls fond memories of attending an international school blending US and Saudi curriculum.

"I would be listening to rap music on the bus on the way to school for an hour with the homies and then we get in class and study old Arabic poetry. My mother also had a large collection of Arabic poetry at home and I grew up with those books on the shelves,” Offendum says.

"Some of that dissonance really started to make more sense to me as I grew older and made me who I am.”

Offendum's burgeoning hip-hop talent was first spotted in his 2010 debut album Syrianamericana.

Inspired by his childhood growing up in the US, songs range from a powerful tribute to his late father on Father's Day and the rich musical heritage of the US capital in DC Guide.

As Offendum's career has evolved to include international tours and delivering cultural and music lectures in US colleges, he admits to patiently waiting for an opportunity to return to the Mena region and perform in a hip-hop festival such as Sole DXB.

"I have been watching how the music scene is growing over there and watching all these amazing festivals like Sole DXB being done over the years and hoping that my time will come one day to be part of that," he says.

"So for me to come to the festival in a year where it celebrates the 50th anniversary of hip-hop and playing alongside some of my biggest hip-hop idols like Big Daddy Kane and Busta Rhymes is just a blessing.

"Everything happens at the right time."

Omar Offendum performs on Sunday at Sole DXB. The event runs from Friday to Sunday at Dubai Design District. More information and ticket prices are available at www.sole.digital

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Welcome back. What was it like to return to RAK and to play for fans out here again?
It’s an amazing feeling to be back in the passionate UAE again. Seeing the fans having a great time that is what it’s all about.

You're currently touring the globe as part of your Legends of the Feels Tour. How important is it to you to include the Middle East in the schedule?
The tour is doing really well and is extensive and intensive at the same time travelling all over the globe. My Middle Eastern fans are very dear to me, it’s good to be back.

You mix tracks that people know and love, but you also have a visually impressive set too (graphics etc). Is that the secret recipe to Dash Berlin's live gigs?
People enjoying the combination of the music and visuals are the key factor in the success of the Legends Of The Feel tour 2018.

Have you had some time to explore Ras al Khaimah too? If so, what have you been up to?
Coming fresh out of Las Vegas where I continue my 7th annual year DJ residency at Marquee, I decided it was a perfect moment to catch some sun rays and enjoy the warm hospitality of Bab Al Bahr.

 

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