The teaser for late actor Sushant Singh Rajput's last film Dil Bechara has become the most liked new trailer in YouTube history, beating a record set by Avengers: Infinity War.
Released on Monday, it received more than 4.8 million likes within the first 24 hours, beating the 3.6 million the Avengers film earned in its first day online.
Dil Bechara was the last project Rajput worked on before he took his own life in June, at the age of 34.
His death sent shockwaves through the Bollywood industry, with many high-profile stars calling for more to be done to support the mental health of actors and those in the film business.
Stars attend Sushant Singh Rajput's funeral:
Rajput's fans pushed for Dil Bechara to have a theatrical release following his death. Translated to mean "The Helpless Heart", Dil Bechara is a coming-of-age Hindi film based on John Green's bestselling 2012 novel The Fault in Our Stars. The film – directed by Mukesh Chhabra – was initially set to hit cinemas across India in May, but its release was postponed due to the coronavirus pandemic.
Fox Star Studios – the production and distribution company behind the film – have since decided to release Dil Bechara on a streaming service instead.
And on Monday, fans were finally given their first glimpse of the film, as the trailer was released on YouTube by Fox Star Hindi. The trailer shows Rajput as Manny, who falls in love with the terminally ill Kizie. The pair set about fulfilling her lifelong dream of travelling through Europe.
By Wednesday, 48 hours after its release, it had been viewed more than 44.2 million times and received almost eight million likes.
The film will be available for streaming from Friday, July 24 on Disney+ Hotstar.