Movie distributor Empire International is teaming up with the ice rink to take part in a multi-venue, global attempt to set an official Guinness World Record for the largest gathering of people dressed as emojis to publicise the August release of The Emoji Movie.
Each participant will receive an outfit from The Emoji Movie to keep, a goodie bag, tickets to the Dubai premiere screening of the film ahead of its release on August 10, and free passes to the Dubai Mall Ice Rink.
