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Abu Dhabi, UAEMonday 8 March 2021

Dubai’s City Centre Mirdif to host first Orbi interactive edutainment attraction outside Japan

Featuring a custom built theatre, innovative audio visual technology, and interactive walk-through touchpoints, Orbi’s uniquely immersive offering aims to transform the way people explore the mysteries of nature inviting them to see and hear the planet.
Majid Al Futtaim will propel visitors into the natural world with Orbi when it launches at City Centre Mirdif in Dubai in May 2017. Courtesy: Weber Shandwick
Majid Al Futtaim will propel visitors into the natural world with Orbi when it launches at City Centre Mirdif in Dubai in May 2017. Courtesy: Weber Shandwick

Although still a year in the making, Dubai’s City Centre Mirdif is gearing itself up to house the first supercharged indoor nature experience in the Middle East.

Orbi, which was developed by SEGA Holdings Co. Ltd. and BBC Worldwide, fuses BBC Earth’s world-leading nature content with SEGA’S cutting edge technology to create a game-changing entertainment experience that will plunge visitors into the heart of the natural world through a visceral, multi-sensory edutainment experience.

Featuring a custom built theatre, innovative audio visual technology, and interactive walk-through touchpoints, Orbi’s uniquely immersive offering aims to transform the way people explore the mysteries of nature inviting them to see and hear the planet.

The technology was initially introduced in Yokohama, Japan in 2013 as an experimental visitor attraction. The UAE will be the first market outside of Japan to house Orbi when it is launched by Majid Al Futtaim Leisure and Entertainment in May 2017.

“Orbi truly represents the next generation of edutainment,” says Damien Latham, Majid Al Futtaim Leisure and Entertainment chief executive officer. “It’s a visceral, awe-inspiring edutainment experience brought to life by stunning audio visual content and ground-breaking technology.”

In a city that can lay claim to having the first indoor ski slope in the Middle East and world-class interactive entertainment with Magic Planet, there is no doubt residents and visitors will be keen to test the new multi-sensory experience out at City Centre Mirdif early next year.

mhealy@thenational.ae

Published: April 4, 2017 04:00 AM

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